Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

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SEO

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking? According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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SEO

Web design firms may include a stable of web programmers and graphic design experts, but if they’re failing to provide you with SEO support during the website creation effort, it could end up costing you in ways you never imagined.....
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Category: SEO

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of othe.....
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Category: SEO

Google’s semantic keyword searching algorithm may delight Google users, but it has some SEO strategists in a panic. The fact that a keyword search is now re-interpreted by the Google search engine to provide more meaningful result.....
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Category: SEO

Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning m.....
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Category: SEO

Here Are Some Ways To Decide Between A Mobile Or A Responsive Website It is expected that in 2014 mobile internet usage will exceed PC web browser usage for the first time. This should come as no surprise, considering every time y.....
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Category: SEO, Web Design

Sometimes a concept can be hard to imagine until you see it exemplified in the real world. While marketing is not a complex subject, trying to sniff out the rules associated with Google’s Search Engine Result Pages (SERPs) through.....
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Category: SEO

It seems that, according to Google’s Hummingbird update, there’s no such thing as a double entendre. Phrases or words that have two meanings, only do so because people are not bothering to look at the context of the phrase or word.....
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Category: SEO

Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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Category: Pay-Per-Click, SEO

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