Mobile use in Australia is surging
Australians are big adopters of new technology. There are now more mobile phones in Australia than there are people. By the end of 2013, more than 60% of people will own a Smartphone and that number will continue to grow rapidly. Just by walking around town or watching people on the bus, you can see that mobile phones are leading to big changes in the way we spend our time and interact not only with each other, but with business.
Which is changing the way we shop
More than ever before, your customers are looking for products and services on their mobile phone. According to research from Google, more than 60% of Australians regularly use their phone for research and nearly 1 in 3 people have made a purchase on their mobile phone.
- we use our Smartphone to research products and services
- people who regularly use their Smartphone for research
- and even buy over mobile
- people who have purchased over Smartphone
And not having a mobile web site is a missed opportunity
Yet, very few businesses have web sites that are designed for mobile phones. This makes for a very frustrating experience for visitors who have to do lots of scrolling, pinching and zooming to get even simple things done. Research shows that 40% of people will leave a mobile website that they find difficult to use. This leads to missed interactions and ultimately lost sales.
People have turned to a competitor site after a bad mobile experience.
Every business needs a mobile friendly website
Just as the rise of the internet over the last 20 years has meant that every serious business built a website, the even more rapid rise of smartphones means that every business needs a mobile compatible website, be it a Responsive website, or a custom built mobile solution.
To discuss your mobile needs call us on: 1300 3888 11
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Google's Our Mobile Planet (Australian data),
Google's Mobile Playbook (Australian data)
Australian Mobile Media Survey (Budde com)
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