Google Updates | Digital Marketing Blog

Google Updates

Chrome Bans Mixed Content: Make Sure Your Site Is Safe

Chrome Bans Mixed Content: Make Sure Your Site Is Safe

Chrome Bans Mixed Content: Make Sure Your Site Is Safe Google has announced that its Chrome browser will soon begin blocking mixed content on web pages – this being scripts, images, audio, video and other content served by the insecure HTTP protocol on HTTPS pages. Last year, Chrome started to mark pages with insecure HTTP elements as 'not secure.' With the launch of Chrome 79 in December, users will be alerted if an HTTPS page has insecure HTTP resources and given the option to decide whether..... Read more

Category: Google Updates

Google News – Importance of CMS and SEO in 2017!

Google News – Importance of CMS and SEO in 2017!

Recent updates within Google may mean that using secure CMS and proper SEO strategies are now more important than ever. Earlier this month, Google announced a 32% increase in hacked sites in 2016 that has been attributed to two main reasons. Hackers are now getting more aggressive than ever, with more technologies and ways to weave their way through security holes on web and search engines. Secondly, website owners are not keeping track of their sites and content management systems, allowing the..... Read more

Category: Google Updates

Google Ads – More Effective Than Ever?

Google Ads – More Effective Than Ever?

Have you ever searched for a query on Google and scrolled straight past the ads just to click on the first or second organic result? This is a common scenario, often termed as ‘ad blindness’ wherein search users move past the top ad section of Google without even reading them. This means that people generally trust organic search results more than paid Google Ads. In the past, we have seen Google come up with different visual tactics to overcome this ‘ad blindness’. Recent examples would be the ..... Read more

Category: Pay-Per-Click, Google Updates, News & Updates

Mobile-first Indexing - What to Know and How to Prepare

Mobile-first Indexing - What to Know and How to Prepare

Mobile-first Indexing The upcoming Mobile-first Index was confirmed by Google in November last year. The Mobile-first index is the process of Google’s search index being split into separate desktop and mobile versions. According to Google’s announcement, more people are searching on mobile devices as opposed to computers or tablets, which means the Mobile Index will better serve the majority of search users. Google is still experimenting with this new update, meaning it has not been ..... Read more

Category: Google Updates, News & Updates

Penguin is Now Part of Google’s Core Search Algorithm

Penguin is Now Part of Google’s Core Search Algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is the 7th iteration of the update, and will be the last manual rollout as it is now part of Google’s everyday ranking signals. The Penguin Algorit..... Read more

Category: SEO, Digital Marketing, Google Updates, Google


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