Pay-Per-Click articles - Page 5

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Pay-Per-Click

The State of Search Engine Advertising: Reality and Alternatives

The State of Search Engine Advertising: Reality and Alternatives

The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search single-handedly and redefined how businesses market online while other search engines..... Read more

Category: Pay-Per-Click, SEO

Yellow Pages Online versus Search Engine Traffic

Yellow Pages Online versus Search Engine Traffic

Is Yellow Pages online advertising worth the cost, versus spending your advertising dollars on Search Engine Services such as Google? We spend many hours each week analysing the website report of our SEO clients, and one important statistical element is the "Referring URL" statistics which shows which websites have driven traffic through to my clie..... Read more

Category: Digital Marketing, Pay-Per-Click, SEO

Pay-Per-Click

Pay-Per-Click

During the time where your website is in the Google sandbox it may be worth working with a Pay-Per-Click campaign to bring extra business in until you achieve the "organic" (rankings on the left hand side that are not pay-per-click) high rankings. The pay-per-click rankings do not have the same level of popularity as the links down the left hand si..... Read more

Category: Pay-Per-Click

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