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News and Insights into the digital marketing industry

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Google

If you have a website that is dependent upon SEO generated traffic to achieve its monthly target rates, it should be noteworthy that Google has been working hard to roll the latest iteration of its Panda updates out into the searc.....
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Category: SEO

If you use Google AdWords, you've probably noticed Google has recently added a whole mob of new features to their AdWords Keyword Planner, nine to be exact. These features allow you to improve your scheduling, design and income ex.....
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Category: Pay-Per-Click

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of othe.....
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Category: SEO

If you own an ecommerce site, small business, or any type of website that sells products, you most likely have heard of Google Product Listing Ad Campaigns. Product Listing Ads or "PLA's" were originally introduced in 2012, and we.....
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Category: News & Updates

Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning m.....
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Category: SEO

It seems that, according to Google’s Hummingbird update, there’s no such thing as a double entendre. Phrases or words that have two meanings, only do so because people are not bothering to look at the context of the phrase or word.....
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Category: SEO

Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more option.....
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Category: Pay-Per-Click

One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks o.....
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Category: Pay-Per-Click

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