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Are you Using TikTok? Here's What You Should Know

Are you Using TikTok? Here's What You Should Know

The recent TikTok developments seem like a gripping movie storyline. An app that started as the young generation's platform of expression has hit rough roads – for all the wrong reasons. One thing's for sure - it's not a great time to be a TikTok user. So, will it ever be the same again? Let's take a look. TikTok Caught in the Middle TikTok, one o..... Read more

Category: News & Updates, Social Media

How to Write Your Clinic's Homepage

How to Write Your Clinic's Homepage

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your website – so you need to make a good first impression. A well-written homepage will appeal to pa..... Read more

Category: Google, Digital Marketing, Content Marketing, SEO

Schema Markup for Medical Services: Make Your Google Result Stand Out

Schema Markup for Medical Services: Make Your Google Result Stand Out

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitors are doing to get more hits – or the simple trick they're not doing that will give you ca..... Read more

Category: Google, Digital Marketing

Online Reviews and Testimonials: What Dentists Need to Know

Online Reviews and Testimonials: What Dentists Need to Know

Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients. A 2019 survey by Software Advice found that 94% of patients said they use online reviews to compare health professionals. For most patients..... Read more

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Google, Social Media, Digital Marketing, Pay-Per-Click, Content Marketing, Web Design, SEO

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