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SEO

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Digital Marketing

7 Tips to Optimise Your Dental Clinic Website

7 Tips to Optimise Your Dental Clinic Website

Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines. When you check all the right SEO boxes, your site will be indexed properly and there's more chance of people finding your pages. Whether you're getting started ..... Read more

Category: SEO, Digital Marketing

Dental Marketing Restrictions in Australia

Dental Marketing Restrictions in Australia

How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public interest. If you're not aware of what these guidelines are, you're probably already breaking them. This could mean having to ..... Read more

Category: Digital Marketing

Dental SEO: Why You Should Hire an Experienced Agency

Dental SEO: Why You Should Hire an Experienced Agency

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consum..... Read more

Category: SEO, Digital Marketing, Google

Google Sets Stricter Limits on Review Snippets

Google Sets Stricter Limits on Review Snippets

Google has announced a major update affecting review snippets – the review stars that accompany certain types of search results to help inform consumer decisions. Like most Google updates, these changes were aimed at making review snippets "more helpful and meaningful" for users of the search engine and to fix what was seen as abuse of the system ..... Read more

Category: Google


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