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Google’s upcoming Panda refresh

We are expecting a Google Panda update at any time (although this has been slightly delayed due to technical problems). Unlike some updates, this is purely a 'refresh', rather than a full algorithm update. Panda focusses on sites with what Google deem as 'Poor quality content'. We&rs... Continue reading

Tags:  Search Engine Optimisation,  SEO

Reducing Shopping Cart Abandonments

Converting visitors into actual customers is the top priority of online retailers but one of their most elusive tasks. There are several techniques you can try to make sure customers actually buy the items they save in their shopping carts. However, the secret to success really boils ... READ MORE

Tags:  ecommerce

Google expands its use of “mobile-friendliness” as a ranking signal

Google is expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. In advance of that change, Google both helps mobile users find mobile-friendly web pages via the "mobile-friendly" tag in search results, and also warns webmasters if their webs... READ MORE

Tags:  Digital Marketing,  Google PageRank,  Search Engine Optimisation,  SEO

Web Design Trends to Watch in 2015

To maintain an effective online presence, it's crucial to stay abreast of the latest web design trends. Without periodically refreshing and updating your site to reflect the latest innovations, you're going to be surpassed by the competition at every turn. Internet users are savvier t... READ MORE

Tags:  Digital Marketing,  Social Networking

Digital Marketing Strategy Planning Tips for 2015

2015 is upon us. If you haven't developed a digital planning strategy for the year yet, now's the time. Marketing managers typically understand the importance of having a firm, clear marketing plan in place, but business owners sometimes fail to see the point. Without a clearly define... Find out more about creating your digital strategy

Tags:  Digital Marketing,  Search Engine Optimisation,  SEO

Digital Marketing Specialist - SEO

Due to growth, we are looking hire a full-time mid-level SEO/SEM specialist, with the main focus of the role being on SEO. As an SEO specialist you will play an integral role in leading the search projects and strategy for our clients whilst ensuring both KPIs and SEO deliverables ar... READ MORE

Tags:  Search Engine Optimisation,  SEO

New Web Tools

Since we blogged on free search engine tools 9 years ago, major developers such as Adobe, Google, Apple and Microsoft and others, migrated selected web creation and content creation functionalities into browser applications. This Free Web Tools section has expanded its focus to SEO to... Continue reading

Tags:  Digital Marketing

Top 7 Digital Marketing Tips For Christmas

As the Christmas season is now upon us, employing the right digital marketing strategies is essential in order to keep your business relevant in this modern age. Whether you're an ecommerce or non-ecommerce site, now is the perfect time to ensure that your customers are satisfied goin... Continue reading

Tags:  Digital Marketing

Friendly + Mobile = Google Search Results Success

Google is taking mobile device users' Internet experience to the next level. Last Tuesday, Google announced a new mobile-friendly label that will display webpages best optimised for people searching for information using smartphones or tablets. In the next few weeks, this new label ... Continue reading

Tags:  Digital Marketing

6 Interesting Features of Google Maps

Google has been upgrading tons of high-resolution Streetview imagery with its fleet of Google Streetview cars, trikes, trolley, snowmobiles, and earth satellites to supports some exciting new Maps features. Here are some of the most interesting of the new and not-so-new features of G... Read more

Tags:  Google Maps