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Link Auditing: Preparing For the Next Penguin Update

by Edward Park on

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the...

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Mobile-first Indexing - What to Know and How to Prepare

Mobile-first Indexing The upcoming Mobile-first Index was confirmed by Google in November last year. The Mobile-first index is the process of Google’s search index being split into separate desktop and mobile versions. According to Google’s announcement, more people are s... Continue reading

Tags:  Google,  Mobile Friendly,  Responsive Website

Google Possum Update: Has Your Listing Disappeared from Local Map Results?

Google Possum Local Search Update

The New Google Possum Algorithm May Cause Listings to ‘Play Dead’ During September 2016, there was a significant update made to the local algorithm which caused many business owners and webmasters to think their local listing had disappeared from Google’s local pack... Continue reading

Tags:  Google,  Google Maps

Penguin is Now Part of Google’s Core Search Algorithm

Penguin 4.0 - Penguin now part of Google's core algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred... Continue reading

Tags:  Link Building,  SEO

Google Updates in August 2016

Google Updates in August 2016

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t l... Continue reading

Tags:  Google,  Google Maps,  Search Engine Optimisation,  SEO

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was ... Continue reading

Tags:  AdWords,  Digital Marketing,  Google,  SEO

Latest from Google – Talking Points from the SMX Keynote

Google analyst Gary Illyes was a speaker at the SMX Advanced keynote held in the United States last month in June. There were many topics covered throughout Illyes’ presentation, highlighting the changes coming to Google and its algorithms, and how it will all affect search user... Continue reading

Tags:  Digital Marketing,  Google,  SEO

Google Updates in May: Important Changes for Sites

Digital marketing is an ever-evolving environment, with Google dictating the pace through the various changes it implements on the ranking algorithm. To stay competitive in this field, it is essential that you are knowledgeable on how these changes affect your digital strategy –... Continue reading

Tags:  AdWords,  Google,  Mobile Friendly

Link Auditing: Preparing For the Next Penguin Update

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the point that your chances of ranking in G... Continue reading

Tags:  Digital Marketing,  Google,  Link Building,  SEO

Impact Of Slow Site Speed

Why Should I Care About the Speed of My Site? The loading speed of a website is an important factor which all webmasters need to be aware about. The reasoning behind this is so simple; people are impatient and want fast sites, and site speed is a major ranking factor in Google’... Continue reading

Tags:  ecommerce,  Increasing Sales

7 Ways to Improve your SEO Campaign in 2016

It’s only the second quarter of 2016 and there’s still a lot of time to make up for the SEO mistakes that may have set you back during the first quarter. This article teaches you how to. So many changes in the SEO industry were brought about last year that it’s not ... Continue reading

Tags:  Content Marketing,  Digital Marketing,  Google,  Mobile Friendly,  SEO