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Can Social Media Predict Election Outcomes?

Could Social Media really predict the outcomes of an election? The Huffington Post wrote an article referencing a map from the Oxford Internet Institute, that indicates that Obama has been mentioned on Twitter more frequently than Mitt Romney, and that this tells us Obama will win th... READ MORE

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Who is a social media expert?

Unfortunately a lot of people who know very little about Social Media and the mechanics behind it are jumping on the Social Media bandwagon and trying to make a buck of it. As a result, many businesses are paying fees and not seeing a return on investment, and even worse, some are see... READ MORE

Tags:  Facebook,  MySpace,  SEO,  Twitter

The New Twitter Button

Have you noticed it lately? Gone is the cumbersome two-step process of taking you to the Twitter account, then having to log in to be able to “follow” - Twitter has launched a Follow button enabling users to subscribe to the channel by one click. This is definitely a move ... READ MORE

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Twitter Business Tips #2

Here are some tips to help you create and manage a successful Twitter Business account. 1. Tweeting. Many people use Twitter as an information source. You know a lot about your business and industry, so share it with others! This could be via interesting news articles, or a blog pos... READ MORE

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Twitter Business Tips

Here are some tips to help you create and manage a successful Twitter Business account. 1. Customisation. Have a professional customised Twitter page. Bear in mind that the design should stay consistent with your brand in the use of colours, logo/s, and imagery. 2. Determine goals.... READ MORE

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Older Adults Increase Social Media Usage

A study of Older Adults and Social Media by Pew Research Center discovered the use of social media sites (Facebook, Twitter, LinkedIn, etc.) by adults is steadily on the increase. Highlights of the social media usage stats from 2009 to 2010: Seniors (65 and older) doubled from 13% ... READ MORE

Tags:  Facebook,  Twitter

Influential Tweets By Consumers

Twitter is a very unique platform which is basically a global conversation where people share their thoughts within a 140 character word limit. Twitter consumers are three times more likely to impact a brand’s online reputation through syndicated tweets, blog posts, articles and... READ MORE

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Converting Online Conversation

Social networking is not only to build your online brand presence but if harnessed in the right way, a company can utilise it to gain valuable consumer insight to further improve their business. There's a lot of talk about social networking as a way to interact and converse with our c... READ MORE

Tags:  Facebook,  SEO,  Twitter

Twitter reaches 20 Billion Tweets

Last Sunday, Twitter hit the 20 billion barrier and the number is climbing every second. It’s only been four years since Twitter launched and it’s showing no signs of slowing down. According to Kevin Weil, member of the Twitter analytics team, thi... READ MORE

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Australia Leads in Social Media Engagement

Australia leads the world in social media engagement with the highest global average time of 7 hours per month, according to Nielsen's Asia Pacific (APAC) social media report. Now is a perfect time for businesses to dip into the social media realm to increase online brand presence, at... READ MORE

Tags:  Facebook,  Twitter