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Digital Marketing

Penguin is Now Part of Google’s Core Search Algorithm

Penguin 4.0 - Penguin now part of Google's core algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred... Continue reading

Tags:  Link Building,  SEO

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was ... Continue reading

Tags:  AdWords,  Digital Marketing,  Google,  SEO

6 Simple Local SEO Link Building Strategies for Small Businesses

Local SEO

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requi... Continue reading

Tags:  Google Aquisitions,  Increasing Sales,  Link Building,  SEO

Impact Of Slow Site Speed

Why Should I Care About the Speed of My Site? The loading speed of a website is an important factor which all webmasters need to be aware about. The reasoning behind this is so simple; people are impatient and want fast sites, and site speed is a major ranking factor in Google’... Continue reading

Tags:  ecommerce,  Increasing Sales

What is UX Design and Why the User Experience Matters to Your Business?

user experience design

You're not only a business owner who runs a website or develops applications; you're also a customer who has used many services and bought countless products yourself. You know what it's like to wait in line for longer than you planned, to buy something that doesn't quite work right a... Continue reading

Tags:  CRO,  Digital Marketing,  Increasing Sales,  UX Design

Guide To Content Marketing

The Effectiveness of Content and It's Real Life Examples What is Content Marketing? It’s no secret that marketing techniques are constantly changing to adapt to consumer behaviour. Take a look at the rise of Search Engine Optimisation; an inbound marketing process where peop... Continue reading

Tags:  Business Ideas,  Digital Marketing,  Google,  Increasing Sales

Search Engine Optimisation in 2016

As ever, it is crucial for businesses to keep up with online changes and promotion techniques to ensure the website is doing its job, whether it’s to gain leads or traffic. User preferences are constantly changing, so it’s important for marketers to adapt quickly or risk m... Continue reading

Tags:  Business Ideas,  Digital Marketing,  Google,  SEO

Using Infographics in Marketing: The Do's and Don'ts

Infographics are the joint use of information in the form of text and a visual representation of the text in the form of graphics. The use of infographics is commonly used in marketing techniques, as the style draws in readers and makes understanding the information presented in the t... Continue reading

Tags:  Infographics

3 Killer tips for improving your Pay-Per-Click Campaigns

The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) can get you serious results on a search engine; even if y... Continue reading

Tags:  AdWords

How to Create Appealing Infographics that Will Capture the Attention of Potential Customers

What are Infographics and why should you focus on them? Infographics are a highly-engaging way of capturing the attention of people that you are trying to share information with. They are composed of a combination of high-quality graphics and facts and information that people can take... Continue reading

Tags:  Infographics

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