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Who is a social media expert?

Unfortunately a lot of people who know very little about Social Media and the mechanics behind it are jumping on the Social Media bandwagon and trying to make a buck of it. As a result, many businesses are paying fees and not seeing a return on investment, and even worse, some are see... READ MORE

Tags:  Facebook,  MySpace,  SEO,  Twitter

Older Adults Increase Social Media Usage

A study of Older Adults and Social Media by Pew Research Center discovered the use of social media sites (Facebook, Twitter, LinkedIn, etc.) by adults is steadily on the increase. Highlights of the social media usage stats from 2009 to 2010: Seniors (65 and older) doubled from 13% ... READ MORE

Tags:  Facebook,  Twitter

Fun YouTube channel

I recently came across a cool YouTube channel which we all loved. It's a great example of the way digital advertising is becoming increasingly interactive and fun. It's something definitely to share with your friends and something to think about if you have your own YouTube channel. h... READ MORE


YouTube Instant?

Hitting one million visitors in 10 days, YouTube Instant has taken some limelight away from the recent debut of Google Instant. Interestingly, it was created in three hours by a 19 year old university student, Feross Aboukhadijeh. It's modelled after Google Instant, where search resul... READ MORE


YouTube Gives Advertisers More Control

Recently it was announced that YouTube advertisers are now able to choose specific videos and video channels they don't want their advertisement to appear in. This control and flexibility over YouTube campaigns is a very valuable tool for advertisers as they are able to choose the rel... READ MORE


The Best Social Media Campaign Ever?

You may have heard or seen the very hilarious and creative Old Spice viral ads. However the question we ask is - did it help generate sales? The answer is a big yes. According to Nielsen data provided by Old Spice, overall sales for Old Spice body wash products rose 105%! Creative Dir... READ MORE