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Google Ads – More Effective Than Ever?

Have you ever searched for a query on Google and scrolled straight past the ads just to click on the first or second organic result? This is a common scenario, often termed as ‘ad blindness’ wherein search users move past the top ad section of Google without even reading t... READ MORE

Tags:  AdWords,  Google

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was ... Continue reading

Tags:  AdWords,  Digital Marketing,  Google,  SEO

Google Updates in May: Important Changes for Sites

Digital marketing is an ever-evolving environment, with Google dictating the pace through the various changes it implements on the ranking algorithm. To stay competitive in this field, it is essential that you are knowledgeable on how these changes affect your digital strategy –... Continue reading

Tags:  AdWords,  Google,  Mobile Friendly

Google No Longer Showing Ads on The Right-Side Of Search Results

On the 19th of February, a change was confirmed by Google which affects the layout of paid search ads on search results pages, through desktop devices. This change involved completely removing text ads showing on the right side bar, and having up to a total of four text ads display ab... Continue reading

Tags:  AdWords

3 Killer tips for improving your Pay-Per-Click Campaigns

The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) can get you serious results on a search engine; even if y... Continue reading

Tags:  AdWords

6 tips to create a successful Google AdWords campaign

Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search engine globally. So using Google's digital advertising pl... Continue reading

Tags:  AdWords