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Link Auditing: Preparing For the Next Penguin Update

by Edward Park on

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the...

Link Building

Penguin is Now Part of Google’s Core Search Algorithm

Penguin 4.0 - Penguin now part of Google's core algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred... Continue reading

Tags:  Link Building,  SEO

6 Simple Local SEO Link Building Strategies for Small Businesses

Local SEO

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requi... Continue reading

Tags:  Google Aquisitions,  Increasing Sales,  Link Building,  SEO

Link Auditing: Preparing For the Next Penguin Update

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the point that your chances of ranking in G... Continue reading

Tags:  Digital Marketing,  Google,  Link Building,  SEO

Google Penguin 3.0

It's official: Google has launched it's 6th update, Google Penguin 3.0. Since its official launch on Friday, October 17th, 2014, Google Penguin 3.0 has proven to be unlike other google updates. Instead of being a complete update all at once, it has been rolled out gradually and will ... Find out more on this update

Tags:  Link Building,  Search Engine Optimisation,  SEO

Navigate Google's Stormy Seas with Natural Links to Anchor You

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of other vessels (i.e. websites) that needs links to stabilize... Read more about the changes

Tags:  Digital Marketing,  Link Building,  SEO

How Links Affect Your Website's Google Ranking

Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning more about how links affect your website's Google rankin... READ MORE

Tags:  Link Building,  SEO

Press Release Success Stories

Putting the Power to Work We’ve discussed previously several aspects of the press release and the power it has to help your business from several perspectives. We’ve also shown why it is difficult to match the cost-effectiveness of a well-written and strategically distrib... READ MORE

Tags:  Link Building,  SEO

Getting the Maximum Value from Your Press Releases Getting the Word Out

We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. With that background, we can spend some time talk... READ MORE

Tags:  Link Building,  SEO

The Basics of an Effective Press Release

A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies in helping them get their messages out. Ironically, t... READ MORE

Tags:  Content Marketing,  Digital Marketing,  Link Building

Writing a Press Release that Gets Attention

Stop the Presses Just a few years ago, companies dreamed of having news so important that the printing presses would be stopped to add their announcement. While that seldom happened, companies invested a lot of money in press agents and the creation and distribution of press releases... READ MORE

Tags:  Content Marketing,  Link Building