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Link Auditing: Preparing For the Next Penguin Update

by Edward Park on

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the...

SEO

Penguin is Now Part of Google’s Core Search Algorithm

Penguin 4.0 - Penguin now part of Google's core algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred... Continue reading

Tags:  Link Building,  SEO

Google Updates in August 2016

Google Updates in August 2016

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t l... Continue reading

Tags:  Google,  Google Maps,  Search Engine Optimisation,  SEO

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was ... Continue reading

Tags:  AdWords,  Digital Marketing,  Google,  SEO

6 Simple Local SEO Link Building Strategies for Small Businesses

Local SEO

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requi... Continue reading

Tags:  Google Aquisitions,  Increasing Sales,  Link Building,  SEO

Latest from Google – Talking Points from the SMX Keynote

Google analyst Gary Illyes was a speaker at the SMX Advanced keynote held in the United States last month in June. There were many topics covered throughout Illyes’ presentation, highlighting the changes coming to Google and its algorithms, and how it will all affect search user... Continue reading

Tags:  Digital Marketing,  Google,  SEO

An SEO Driven Approach to Content Marketing

Synopsis: This article discusses what steps you can take to make your current content marketing campaign more SEO-driven. Why You Should Combine SEO and Content Marketing Nowadays, it seems like all you hear about in the SEO industry is content marketing. Content is King! Provide va... Continue reading

Tags:  Content Marketing,  Digital Marketing,  SEO

Link Auditing: Preparing For the Next Penguin Update

The Importance of Backlinks to Google One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimisation, to the point that your chances of ranking in G... Continue reading

Tags:  Digital Marketing,  Google,  Link Building,  SEO

7 Ways to Improve your SEO Campaign in 2016

It’s only the second quarter of 2016 and there’s still a lot of time to make up for the SEO mistakes that may have set you back during the first quarter. This article teaches you how to. So many changes in the SEO industry were brought about last year that it’s not ... Continue reading

Tags:  Content Marketing,  Digital Marketing,  Google,  Mobile Friendly,  SEO

Google's January Updates

What Has Been Measured In This New Update? We’re almost at the end of the first month in the New Year, and already there has been plenty of movement in rankings and search volatility, prompting industry experts to speculate on what the latest update was and how it affects sites... Continue reading

Tags:  Google,  SEO

Search Engine Optimisation in 2016

As ever, it is crucial for businesses to keep up with online changes and promotion techniques to ensure the website is doing its job, whether it’s to gain leads or traffic. User preferences are constantly changing, so it’s important for marketers to adapt quickly or risk m... Continue reading

Tags:  Business Ideas,  Digital Marketing,  Google,  SEO

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