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Kokoda Track 'n Trail Home Page
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Kokoda Track 'n Trail Website

Background

Kokoda Track 'n Trail were starting a new business offering guided historical tours of the Kokoda Track in Papua New Guinea. The brief was to design and build a website that stood head and shoulders above their competitors and to give a strong sense of feel of the Kokoda Track and to help book their tours. The client needed help defining the best approach for their website.

Approach

The approach began with doing market research to get to know the competitors and target market, then making a list of key sections/functions the website would require. Wireframes were designed showing all the elements on the page and explanation as to why the elements were used and their impact on the site and more importantly, the users to the site.

Upon bedding down all the key elements, the design process commenced using attractive elements and latest design techniques that were still functional and user friendly, striking the balance between a great design and a functional design. Samples of functions used on previous projects were also provided to the client to show some of the effects that would be on their website (e.g. the parallax effect of the backgrounds and the hover effect on some of the content images) to help the client better connect with the end product.

After the client's approval we began the development stage of the process, where the design was implemented to bring the site to life.  The website was built to be a responsive so that it displayed well across all devices (not only on desktops) but also on smartphones and tablets. Quantum also took advantage of some emerging technologies (HTML5 and CSS3) to create some interesting interactive effects.

 

Results

The client was ecstatic with the new website which far exceeded their expectations and in their words "has blown their competitors out of the water"

The responsive design adapts beautifully no matter whether it is used on a smartphone, a tablet or a desktop. The dynamic effects create a subtle effect of movement and life to the site.

The website included Quantum’s CMS (Content Management System), which allows the client to easily update the content and multiple features such as the blog and event calendar on the website.

 
Please scroll within the devices' screens to see the full page.  
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