With the rise of social media it may seem that email is on the way out but it is in fact stronger than ever. Tim Watson, founder of Zettasphere, a digital email marketing consultancy, has this to say about the strength of email ma.....
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Maintaining the vast amount of content that accrues on a website can be a difficult task to tackle, but with the right software it is possible to get the problem under control. Website operators frequently use a type of software t.....
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SEO stands for Search Engine Optimisation. It is the practice of designing a webpage so that it appears high up on Google searches for target keywords. That makes it especially useful for businesses, because ranking higher means t.....
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Bringing more traffic to your website should be one of your paramount goals. You'll get more conversions, a higher profile for the site itself, and a better ROI. You want as many eyeballs on your site and content as possible. In t.....
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Digital marketing is becoming the most important way for businesses to gain new customers. There are many reasons for this. First of all, the audience on the Internet is large, engaged, and willing to try out new products and serv.....
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Google Analytics first launched in 2005. It immediately became a game-changer in how website performance gets analysed. Since 2005, Google has continued adding new features to improve the function of Google Analytics itself. Some .....
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2015 is upon us. If you haven't developed a digital planning strategy for the year yet, now's the time. Marketing managers typically understand the importance of having a firm, clear marketing plan in place, but business owners so.....
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Since we blogged on free search engine tools 9 years ago, major developers such as Adobe, Google, Apple and Microsoft and others, migrated selected web creation and content creation functionalities into browser applications. This .....
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