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Keywords and Goals

People use keywords in Google to find a business of interest. We use keywords to help your target market find your business.

Choosing the right keywords forms an essential and ongoing part of a successful campaign. We work closely from the start, and over the course of your campaign to make sure your keywords perform well for you, and where necessary adjust your keywords to keep driving the right kind of traffic to your site.

Google Ads - How it works

You create your ads

You create ads and choose keywords, which are words or phrases related to your business.

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers

People can simply click your ad to make a purchase or learn more about you.

Google Ads – Why it works

Google Ads offers you:

Targeted reach

Now you can advertise to people searching on Google. Even if you already appear in Google's search results, Ads can help you target new audiences on Google and our advertising network.

Greater control

You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value

There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

Organic SEO vs Pay-Per-Click (Google Ads)

Should you use SEO or Pay-Per-Click?

According to Google, BOTH!

Research performed by Google shows that appearing in both Organic and Paid
areas, that paid search gives an 89% increase in visits to a site.

That equates to a significantly higher number of increased sales.

 
Call today!