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The Power of Google Reviews in Driving New Business

The Power of Google Reviews in Driving New Business

Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing? If you've never given much thought to Google Reviews as a business tool, read on to find out why Google Reviews matter, simple ways to get more of them.....
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Category: Digital Marketing, Google, SEO

8 Benefits of Google My Business for SMEs

8 Benefits of Google My Business for SMEs

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If you're not already on Google's business platform, you're missing out on one of the best w.....
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Category: Digital Marketing, SEO

SEO, SEM, Social Media – which is best for your business?

SEO, SEM, Social Media – which is best for your business?

When you're investing time and money in digital marketing, you want to make sure you're getting the best possible returns. Search engine optimisation (SEO), search engine marketing (SEM) and social media marketing (SMM) are three different approaches that satisfy different goals and make a marketing powerhouse when combined. The best marketing st.....
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Google's Core Web Vitals: What You Need to Know

Google's Core Web Vitals: What You Need to Know

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the overall user experience (UX) have long been a focus of SEO best practices, but until recent.....
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Category: SEO, Web Design

Choosing the right website platform for your website

Choosing the right website platform for your website

For any business or individual, a website is a must to get your branding across and to connect with your audience. Whether you sell products, want an online portfolio, or you’re simply looking to get yourself out there digitally, a well-designed website can make all the difference. If you’re building a website for the first time or looking to move .....
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Category: Web Design, Web Development

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