Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Recent Articles

What is UX, and why is it important?.

Introduction: What is UX, and why should you care? User experience, or UX, is a hot topic in the world of web design and for many companies in the know. But what is it, and why should you care? User experience, or "UX" for short, is the process of designing pr.....
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Category: Web Design

The importance of conversions in digital campaigns.

When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start thi.....
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Category: Digital Marketing

The CTR of Google Ads vs organic results: where are your ideal customers clicking.

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is .....
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Category: Digital Marketing, Pay-Per-Click, SEO

8 ways a website can boost referral business.

Many businesses that operate on a referral basis tend to stick to the status quo. But while word of mouth and a strong network are powerful forces behind any business, it's always a good idea to have every advantage possible in a competitive industry. B2B webs.....
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Category: Web Design

Why using a full-service digital agency is the way to go.

Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agency services. You may also be c.....
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Category: Digital Marketing, Pay-Per-Click, SEO, Social Media, Web Design, Web Development

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