Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.
Featured Article
ChatGPT and Its Limitations: What Companies Need to Consider
Posted on: 07 March, 2023
Applications of ChatGPT
ChatGPT is a versatile AI language model that can be used in various applications. Its language translation capabilities make it a useful tool for companies operating in international markets, while its ability to generate code can be beneficial for developers. ChatGPT's language generation capabilities also make it an ideal choice for content creation, especially in the fields of marketing and advertising. Additionally, ChatGPT can be used to.....
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What is UX, and why is it important?
Posted on: 06 July, 2022
Introduction: What is UX, and why should you care?
User experience, or UX, is a hot topic in the world of web design and for many companies in the know. But what is it, and why should you care? User experience, or "UX" for short, .....
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Category: Web Design
The importance of conversions in digital campaigns
Posted on: 15 February, 2022
When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally .....
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Category: Digital Marketing
The CTR of Google Ads vs organic results: where are your ideal customers clicking
Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in the.....
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Category: Digital Marketing, Pay-Per-Click, SEO
8 ways a website can boost referral business
Posted on: 23 November, 2021
Many businesses that operate on a referral basis tend to stick to the status quo. But while word of mouth and a strong network are powerful forces behind any business, it's always a good idea to have every advantage possible in a .....
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Category: Web Design
Why using a full-service digital agency is the way to go
Posted on: 28 August, 2021
Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agen.....
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Category: Digital Marketing, Pay-Per-Click, SEO, Social Media, Web Design, Web Development
How to properly create location pages for local SEO
Posted on: 03 August, 2021
If you’re interested in driving more traffic to your website and securing more sales, you’re probably on the lookout for some helpful SEO tips. You might also be wondering how to target local customers through location pages.
You’.....
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Category: SEO
The Power of Google Reviews in Driving New Business
Posted on: 07 July, 2021
Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing?
If you've never given much thou.....
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Category: Digital Marketing, Google, SEO
8 Benefits of Google My Business for SMEs
Posted on: 20 May, 2021
When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools f.....
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Category: Digital Marketing, SEO