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Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Recent Articles

8 ways a website can boost referral business.

Many businesses that operate on a referral basis tend to stick to the status quo. But while word of mouth and a strong network are powerful forces behind any business, it's always a good idea to have every advantage possible in a competitive industry. B2B webs.....
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Category: Web Design

Why using a full-service digital agency is the way to go.

Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agency services. You may also be c.....
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Category: Digital Marketing, Pay-Per-Click, SEO, Social Media, Web Design, Web Development

How to properly create location pages for local SEO.

If you’re interested in driving more traffic to your website and securing more sales, you’re probably on the lookout for some helpful SEO tips. You might also be wondering how to target local customers through location pages. You’re probably aware that SEO is .....
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Category: SEO

The Power of Google Reviews in Driving New Business.

Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing? If you've never given much thought to Google Reviews as a bus.....
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Category: Digital Marketing, Google, SEO

8 Benefits of Google My Business for SMEs.

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If.....
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Category: Digital Marketing, SEO

SEO, SEM, Social Media – which is best for your business?.

When you're investing time and money in digital marketing, you want to make sure you're getting the best possible returns. Search engine optimisation (SEO), search engine marketing (SEM) and social media marketing (SMM) are three different approaches that sa.....
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Google's Core Web Vitals: What You Need to Know.

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the o.....
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Category: SEO, Web Design

Choosing the right website platform for your website.

For any business or individual, a website is a must to get your branding across and to connect with your audience. Whether you sell products, want an online portfolio, or you’re simply looking to get yourself out there digitally, a well-designed website can ma.....
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Category: Web Design, Web Development

Get Found on Google in 4 Easy Steps.

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more di.....
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Category: SEO

What’s up in 2021 for content marketing?.

In marketing, content is still king. Many elements of the online world actually saw increased activity during the periods of lockdown as a result of the COVID-19 pandemic. As we spent more time indoors, buying - as well as consuming content - online became the.....
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Category: Content Marketing

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