Blog

If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the blog yourself, but by publishing regular content to your website or third-party sites and p..... Read more

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local SEO. SEO (search engine optimisation) strategies help patients to find your website and i..... Read more

How to connect with patients on Facebook, Twitter and other platforms No local business can afford to ignore social media in 2020 – and that includes dentists. From Facebook and Twitter feeds to image-based platforms such as Instagram and video sites like YouTube, these are the sites your patients check every day and use to interact with brands. St..... Read more

Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines. When you check all the right SEO boxes, your site will be indexed properly and there's more chance of people finding your pages. Whether you're getting started ..... Read more

How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public interest. If you're not aware of what these guidelines are, you're probably already breaking them. This could mean having to ..... Read more