Blog

It’s fair to say 2020 is legendary for all the wrong reasons and from a social media marketing point of view the ups and downs of the year have forged a host of new perspectives. Covid-19 has impacted consumer behaviour and industry norms, meaning marketing has had to switch and filter to match the mood of the time. What are the key changes? Resea..... Read more

Facebook and Instagram are two of the most popular social media platforms in the world and they can offer a lot to a business. With billions of active users, it’s clear that these social networking sites are extremely powerful and offer a lot of opportunities for your business to engage with customers. If you’re wondering which is the better choice..... Read more

The recent TikTok developments seem like a gripping movie storyline. An app that started as the young generation's platform of expression has hit rough roads – for all the wrong reasons. One thing's for sure - it's not a great time to be a TikTok user. So, will it ever be the same again? Let's take a look. TikTok Caught in the Middle TikTok, one o..... Read more

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your website – so you need to make a good first impression. A well-written homepage will appeal to pa..... Read more

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitors are doing to get more hits – or the simple trick they're not doing that will give you ca..... Read more