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How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public interest. If you're not aware of what these guidelines are, you're probably already breaking them. This could mean having to pay a fine for each offence if your website is flagged. Who sets the guidelines? The Australian Health Practitioner Regulation Agency (AHPRA) works w..... Read more

Chrome Bans Mixed Content: Make Sure Your Site Is Safe Google has announced that its Chrome browser will soon begin blocking mixed content on web pages – this being scripts, images, audio, video and other content served by the insecure HTTP protocol on HTTPS pages. Last year, Chrome started to mark pages with insecure HTTP elements as 'not secure.' With the launch of Chrome 79 in December, users will be alerted if an HTTPS page has insecure HTTP resources and given the option to decide whether..... Read more

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consuming, most dental professionals leave it to the experts. With no shortage of companies advertising themselves as SEO experts though, it can be hard to ..... Read more

Google has announced a major update affecting review snippets – the review stars that accompany certain types of search results to help inform consumer decisions. Like most Google updates, these changes were aimed at making review snippets "more helpful and meaningful" for users of the search engine and to fix what was seen as abuse of the system by companies posting reviews of their own products and services (directly or indirectly). The three algorithmic updates that site owners need to know ..... Read more

Do you trust what you read on the internet? If you're looking for advice about oral health or general health online, you want to be sure that the recommendations you're getting come from a reliable source. Your dental practice's own website needs to give this same assurance to its readers. Recent changes made by Google are penalising dental industry websites that are considered untrustworthy. If this happens to your website, your pages could drop far down the search results, harming your busines..... Read more