Template vs Custom
The prevalence of ‘template’ websites offers flexibility and convenience for webmasters, especially if the matter is time sensitive and the need to set up a new site in a short space of time is the priority.
Website templates offer premade formats of a site, built to be easily used by any brand or company. Some of these templates can be quite beautiful and aesthetically well designed. Choosing a readymade look for your site is a big time-saver, which is why templates can be an attractive option for webmasters and business owners. However, this convenience factor also means that templates can be just as easily used by others in your industry due to its accessibility.
As the saying goes, beauty is nothing without brains - and this sums up the function of a template website. It’s important to know the downfalls associated with template websites, as the use of templates undermine the effectiveness of custom web design, leading people to uncertainty when it comes to employing measures that will make your brand stand out and effectively communicate your message to your target audience. Not to mention the fact that templates are also non-search friendly. A customised design may take longer to build as opposed to something that is readily available. But it’s built with UX in mind, which is designed to suit your brand’s demographics and customised for optimal conversions. So while the upfront cost may be more, the return the custom designed site brings will be much greater.
Obvious template designs will only remind search users that there are other competitors that offer the same product/service of your brand or company. A customised and unique design will separate you from the crowd, as it isn’t replicated like a template design. Custom web design is a direct reflection of your company vision, highlighting a business’ well-structured marketing strategy.