Approach to Content Writing:
Your company website can be a strong indicator of the level of prestige or service a customer can expect. Whilst the design is a strong factor, consider the actual content on the website - the layout, style, tone and language of how everything is written directly resonates to each user.
Google echoes this school of thought, evident through the former Panda updates (now integrated into the main algorithm) and the Hummingbird, where these processes checked the quality of websites and determined rankings based on relevancy and usefulness of the information found throughout the content.
How can ‘quality’ be defined? A high-quality website brings digital marketing, usability, and design aspects together - a platform providing relevant, useful and informative content, whilst also providing the best user experience for search users.
Being a successful SEO Company in Sydney with many years’ experience and achieving successful results for our clients, means that we know all the best-practice methods in the industry when it comes to the right approach for content writing. As illustrated above, there is a need to understand the importance of exact and variants of keywords your target customers are searching on. Understanding this as a core concept ensures that our SEO specialists got SEO in mind so your site is pushed up to the top of search engine rankings.