Quantum used our unique, in-house approach of defining the brand personality that would best communicate with their customers. This is based on our research on the 10 different voices that brands use to communicate through social media and then defining the precise mix of those voices for that brand. The mix of voices is used to clarify the brand’s unique personality.
Next, we set about developing the content and editorial calendar, which outlined the exact text and images to post to Facebook, along with dates and times to post.
Finally, because we believe in educating our clients how to do social media themselves, we ran a series of workshops and analytics review sessions to teach them how to plan, run and evolve their social media.