Quantum reviewed the website in terms of branding and usability with the goal of increasing the ecommerce conversion rate. Data gave good indications that no change to the digital marketing was required, and that design of the site needed improving to present a more “safe and reliable” brand.
Quantum focused on creating an experience that would replicate the emotion a customer feels when they shop in a large physical store.
The change in web design and usability was a major focus for connecting users directly to the brand. The shopping experience was designed to encourage more purchases.