Founded in 2009, Olinqua takes its name from the Latin term 'lingua franca', meaning 'common language'. Today, they're on a mission to improve global healthcare through their innovative communication technology. The team at Olinqua is dedicated to enhancing healthcare for everyone by delivering effective communication solutions that foster confidence.
We took a systematic and thorough approach to this project. It began with an initial consultation to understand Olinqua's needs and goals. This was followed by wireframing to map out the website's structure, then the design phase where we brought the visual elements to life. The development phase involved coding the website and integrating it with Salesforce. After rigorous testing to ensure optimal performance, we successfully launched the website.
Given the absence of direct competitors, we conducted comprehensive keyword research from scratch. Our research involved understanding Olinqua's business, identifying other businesses covering aspects of their services, and determining what the market was searching for when looking for a product like Olinqua's. This led to the development of a keyword strategy focused on short and long-term sales, brand reach, and a broader long-term blog strategy.