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Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Digital Marketing

Google Ads – More Effective Than Ever?

Google Ads – More Effective Than Ever?

Have you ever searched for a query on Google and scrolled straight past the ads just to click on the first or second organic result? This is a common scenario, often termed as ‘ad blindness’ wherein search users move past the top ad section of Google without even reading them. This means that people generally trust organic search results more than ..... Read more

Category: Pay-Per-Click, Google Updates, News & Updates

Google Updates in July 2016

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone ..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

Google Updates in May: Important Changes for Sites

Google Updates in May: Important Changes for Sites

Digital marketing is an ever-evolving environment, with Google dictating the pace through the various changes it implements on the ranking algorithm. To stay competitive in this field, it is essential that you are knowledgeable on how these changes affect your digital strategy – ask yourself questions such as, will this affect how consumers view my..... Read more

Category: Pay-Per-Click, Mobile & Responsive Design, Google Updates

Google No Longer Showing Ads on The Right-Side Of Search Results

Google No Longer Showing Ads on The Right-Side Of Search Results

On the 19th of February, a change was confirmed by Google which affects the layout of paid search ads on search results pages, through desktop devices. This change involved completely removing text ads showing on the right side bar, and having up to a total of four text ads display above organic results on the top of the page, whilst showing three ..... Read more

Category: Pay-Per-Click, Google Updates, News & Updates


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