Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agency services. You may also be c.....
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Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible mar.....
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Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Have you ever searched for a query on Google and scrolled straight past the ads just to click on the first or second organic result? This is a common scenario, often termed as ‘ad blindness’ wherein search users move past the top ad section of Google without e.....
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Mobile-first Indexing The upcoming Mobile-first Index was confirmed by Google in November last year. The Mobile-first index is the process of Google’s search index being split into separate desktop and mobile versions. According to Google’s announcement, more .....
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Synopsis: This article discusses what steps you can take to make your current content marketing campaign more SEO-driven. Why You Should Combine SEO and Content Marketing Nowadays, it seems like all you hear about in the SEO industry is content marketing. Cont.....
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Digital marketing is an ever-evolving environment, with Google dictating the pace through the various changes it implements on the ranking algorithm. To stay competitive in this field, it is essential that you are knowledgeable on how these changes affect your.....
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On the 19th of February, a change was confirmed by Google which affects the layout of paid search ads on search results pages, through desktop devices. This change involved completely removing text ads showing on the right side bar, and having up to a total of.....
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The competition for being the most visible on a search results page is certainly fierce, which makes it all the more important to stake your claim as early as possible. Along with search engine optimisation, pay-per-click (PPC) can get you serious results on a.....
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Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product, but overall as a company, th.....
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