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The Power of Google Reviews in Driving New Business

The Power of Google Reviews in Driving New Business

Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing? If you've never given much thought to Google Reviews as a business tool, read on to find out why Google Reviews matter, simple ways to get more of them.....
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Category: Digital Marketing, Google, SEO

8 Benefits of Google My Business for SMEs

8 Benefits of Google My Business for SMEs

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If you're not already on Google's business platform, you're missing out on one of the best w.....
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Category: Digital Marketing, SEO

Google's Core Web Vitals: What You Need to Know

Google's Core Web Vitals: What You Need to Know

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the overall user experience (UX) have long been a focus of SEO best practices, but until recent.....
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Category: SEO, Web Design

Get Found on Google in 4 Easy Steps

Get Found on Google in 4 Easy Steps

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more digestible parts, which can make it easier to understand what needs to be done. In this arti.....
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Category: SEO

SEO & SEM - The Key Differences

SEO & SEM - The Key Differences

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible market share, it's the most effective way to gain exposure. As a business owner, you have two.....
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Category: Pay-Per-Click, SEO

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