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SEO

Why using a full-service digital agency is the way to go

Why using a full-service digital agency is the way to go

Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agency services. You may also be c.....
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Category: Digital Marketing, Pay-Per-Click, SEO, Social Media, Web Design, Web Development

How to properly create location pages for local SEO

How to properly create location pages for local SEO

If you’re interested in driving more traffic to your website and securing more sales, you’re probably on the lookout for some helpful SEO tips. You might also be wondering how to target local customers through location pages. You’re probably aware that SEO is .....
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Category: SEO

The Power of Google Reviews in Driving New Business

The Power of Google Reviews in Driving New Business

Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing? If you've never given much thought to Google Reviews as a bus.....
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Category: Digital Marketing, Google, SEO

8 Benefits of Google My Business for SMEs

8 Benefits of Google My Business for SMEs

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If.....
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Category: Digital Marketing, SEO

Google's Core Web Vitals: What You Need to Know

Google's Core Web Vitals: What You Need to Know

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the o.....
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Category: SEO, Web Design

Get Found on Google in 4 Easy Steps

Get Found on Google in 4 Easy Steps

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more di.....
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Category: SEO

SEO & SEM - The Key Differences

SEO & SEM - The Key Differences

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible mar.....
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Category: Pay-Per-Click, SEO

How to Write Your Clinic's Homepage

How to Write Your Clinic's Homepage

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your websit.....
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Category: Google, Digital Marketing, Content Marketing, SEO

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design

Local SEO for Dentists: How to Rank in Local Searches

Local SEO for Dentists: How to Rank in Local Searches

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local.....
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Category: Digital Marketing, Google, SEO

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