If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more digestible parts, which can make it easier to understand what needs to be done. In this arti..... Read more

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible market share, it's the most effective way to gain exposure. As a business owner, you have two..... Read more

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your website – so you need to make a good first impression. A well-written homepage will appeal to pa..... Read more

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local SEO. SEO (search engine optimisation) strategies help patients to find your website and i..... Read more