In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consuming, most dental professionals leave it to the experts. With no shortage of companies advertising themselves as SEO experts though, it can be hard to ..... Read more

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is the 7th iteration of the update, and will be the last manual rollout as it is now part of Google’s everyday ranking signals. The Penguin Algorit..... Read more

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone Temple proved there was a clear correlation between ranking highly in Google and the links pointing to that page. However, it’s important to note that..... Read more

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requires patience. That is why many small business owners and marketers ignore link building as something that they do not have time for. In general, Search Engine Optimisation is viewed by some as an unnecessary activity that many b..... Read more

Synopsis: This article discusses what steps you can take to make your current content marketing campaign more SEO-driven. Why You Should Combine SEO and Content Marketing Nowadays, it seems like all you hear about in the SEO industry is content marketing. Content is King! Provide value through content. Make engaging content for your audience. Content, content, content! Forget SEO! Google’s different now and we need CONTENT. The endless demand for content from the biggest search engines makes you..... Read more