In another move to reduce the gap between features of Google+ and Facebook, Google recently announced they are rolling out custom URLs for Google+ profiles, rather than the current ones (for example: https://plus.google.com/+QuantumRosebery) which are quite messy and unattractive. The new URLs are long overdue, with other social media platforms having had them for years, and once available to everyone will no doubt make Google+ more attractive for digital marketing.So far the URLs are only avail..... Read more

Google+ has launched an updated version of its social platform, where a new design has been put in place, complemented by a restructure of the features it provides. The change is shifting the focus away from some of its existing business concepts; profile tabs such as business description, reviews, videos and photos are no longer accessible to users. Google+ now centres on Communities and Collections, which are reportedly their two strongest features with a high usage base that’s continual..... Read more

Building the Sales Funnel Few things are as important to any growing business as the continual creation of qualified leads. Ensuring an ongoing stream of these prospects entering the top of your sales funnel means that you have the laws of percentages working in your favour. Of course, you still must have: A competitive product or service A competent sales team to work the leads All the other support tools to move a lead from a suspect to a prospect to a paying customer Assuming those items ar..... Read more

The New World of Customer Interaction For decades businesses sought valiantly to increase communications with their customers. Many techniques and technologies were developed and implemented to solicit and evaluate the responses of prospects and customers. However, the process was largely one-sided as companies called, mailed and advertised their view of what the customer wanted. Today, however, many of those same companies are overwhelmed as the Internet and social media gives the public and cu..... Read more

Many businesses still think that they can get by without a Facebook page for the company, but it's only hurting your marketing strategy to do so. Facebook business pages allow you to build awareness of your brand, products and services, and now there are also a variety of digital marketing and shopping tools to use within the social media network. In addition many search engines are evaluating social media and shares as more important for ranking. As a tool for communication and marketing, setti..... Read more

One of the most important things that people should do if they are investing their money and time in digital marketing is to measure their return on investment or ROI. This is because the days of tracking performance by site visits, unique visitors and page hits is a distant memory. Although these basic metrics are easy to report and track, they fail to present marketing contributions to the bottom line. Due to this, marketers are now under more pressure than ever to prove their return on invest..... Read more

Some people still think that Google Plus is useless, but there are plenty of people who use this form of social media on a daily basis. Whether you are actually interested in what Google's social media platform has to offer or you are just interested in digital marketing for your business, it is important to know everything about this platform before you get started. There are plenty of different ways in which this social media website can improve your business's reach on the Internet, but you h..... Read more

Social media strategy is one of the major frontiers in modern marketing. It represents one of the most distilled versions of the costumer experience possible. So, why do so many companies fail so miserably trying to implement social media for business? Let's take a look at why most social media campaigns fail. No strategy Implementing a social media strategy can be deceptively simple. Post a couple times to Facebook, make a few tweets on Twitter and maybe throw a few pics on Instagram. Voila! Su..... Read more

In a recent report from the Global Web Index, figures were published showing that Google + has become the world’s second most popular social media platform. The report states that Google + now has 343 million active users, still far from Facebook’s 693 million, but more than that of Twitter's 288 million. These stats aren’t surprising considering public reaction to seemingly endless Facebook updates and changes over the past few years, however surely Google + is far from reaching its full potent..... Read more

Could Social Media really predict the outcomes of an election? The Huffington Post wrote an article referencing a map from the Oxford Internet Institute, that indicates that Obama has been mentioned on Twitter more frequently than Mitt Romney, and that this tells us Obama will win the election. This is an interesting one, because how can simple mentions indicate who is leading? People will often negatively mention someone on social media, and if a topic raises enough passion and or ire in people..... Read more