The recent TikTok developments seem like a gripping movie storyline. An app that started as the young generation's platform of expression has hit rough roads – for all the wrong reasons. One thing's for sure - it's not a great time to be a TikTok user. So, will it ever be the same again? Let's take a look. TikTok Caught in the Middle TikTok, one o..... Read more

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

How to connect with patients on Facebook, Twitter and other platforms No local business can afford to ignore social media in 2020 – and that includes dentists. From Facebook and Twitter feeds to image-based platforms such as Instagram and video sites like YouTube, these are the sites your patients check every day and use to interact with brands. St..... Read more

Google+ has launched an updated version of its social platform, where a new design has been put in place, complemented by a restructure of the features it provides. The change is shifting the focus away from some of its existing business concepts; profile tabs such as business description, reviews, videos and photos are no longer accessible to user..... Read more

These days, more and more business owners are starting to develop professional Facebook pages. This is the case for several reasons, including the fact that maintaining a professional Facebook page can help increase your online visibility and boost your conversion rates. The key to success with this internet marketing strategy is cultivating a..... Read more