Digital Marketing Blog

Digital Marketing

Dental Marketing Restrictions in Australia

Dental Marketing Restrictions in Australia

How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public interest. If you're not aware of what these guidelines are, you're probably already breaking them. This could mean having to pay a fine for each offence if your website is flagged. Who sets the guidelines? The Australian Health Practitioner Regulation Agency (AHPRA) works w..... Read more

Category: Digital Marketing

Dental SEO: Why You Should Hire an Experienced Agency

Dental SEO: Why You Should Hire an Experienced Agency

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consuming, most dental professionals leave it to the experts. With no shortage of companies advertising themselves as SEO experts though, it can be hard to ..... Read more

Category: SEO, Digital Marketing, Google

Penguin is Now Part of Google’s Core Search Algorithm

Penguin is Now Part of Google’s Core Search Algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is the 7th iteration of the update, and will be the last manual rollout as it is now part of Google’s everyday ranking signals. The Penguin Algorit..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

Google Updates in July 2016

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone Temple proved there was a clear correlation between ranking highly in Google and the links pointing to that page. However, it’s important to note that..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

6 Simple Local SEO Link Building Strategies for Small Businesses

6 Simple Local SEO Link Building Strategies for Small Businesses

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requires patience. That is why many small business owners and marketers ignore link building as something that they do not have time for. In general, Search Engine Optimisation is viewed by some as an unnecessary activity that many b..... Read more

Category: SEO, Digital Marketing


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