Digital Marketing Blog

Digital Marketing

7 Tips to Optimise Your Dental Clinic Website

7 Tips to Optimise Your Dental Clinic Website

Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines. When you check all the right SEO boxes, your site will be indexed properly and there's more chance of people finding your pages. Whether you're getting started ..... Read more

Category: SEO, Digital Marketing

Dental Marketing Restrictions in Australia

Dental Marketing Restrictions in Australia

How to avoid penalties when promoting your dental clinic Does your dental clinic's website comply with Australian advertising guidelines? Marketing for health services is strictly regulated in Australia to protect the public interest. If you're not aware of what these guidelines are, you're probably already breaking them. This could mean having to ..... Read more

Category: Digital Marketing

Dental SEO: Why You Should Hire an Experienced Agency

Dental SEO: Why You Should Hire an Experienced Agency

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consum..... Read more

Category: SEO, Digital Marketing, Google

Penguin is Now Part of Google’s Core Search Algorithm

Penguin is Now Part of Google’s Core Search Algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is ..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

Google Updates in July 2016

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone ..... Read more

Category: SEO, Digital Marketing, Google Updates, Google


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