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News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Recent Articles

Digital Marketing

Why using a full-service digital agency is the way to go.

Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agency services. You may also be c.....
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Category: Digital Marketing, Pay-Per-Click, SEO, Social Media, Web Design, Web Development

The Power of Google Reviews in Driving New Business.

Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing? If you've never given much thought to Google Reviews as a bus.....
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Category: Digital Marketing, Google, SEO

8 Benefits of Google My Business for SMEs.

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If.....
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Category: Digital Marketing, SEO

Facebook vs Instagram: which is best for your social media strategy?.

Facebook and Instagram are two of the most popular social media platforms in the world and they can offer a lot to a business. With billions of active users, it’s clear that these social networking sites are extremely powerful and offer a lot of opportunities .....
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Category: Digital Marketing, Social Media

How to Write Your Clinic's Homepage.

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your websit.....
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Category: Google, Digital Marketing, Content Marketing, SEO

Schema Markup for Medical Services: Make Your Google Result Stand Out.

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitor.....
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Category: Digital Marketing, Google

Online Reviews and Testimonials: What Dentists Need to Know.

Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients. A 2019 survey by Software Advice found that 94% o.....
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Category: Digital Marketing

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels.

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design

Local SEO for Dentists: How to Rank in Local Searches.

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local.....
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Category: Digital Marketing, Google, SEO

7 Tips to Optimise Your Dental Clinic Website.

Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines. When you check all the right SEO boxes, your site will be indexed prop.....
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Category: Digital Marketing, SEO

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