Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Recent Articles

Digital Marketing

The importance of conversions in digital campaigns.

When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start thi.....
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Category: Digital Marketing

The CTR of Google Ads vs organic results: where are your ideal customers clicking.

Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is .....
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Category: Digital Marketing, Pay-Per-Click, SEO

Why using a full-service digital agency is the way to go.

Perhaps you're stepping into the realm of outsourced marketing for the first time. Or maybe you're an old hand at juggling multiple different agencies. Whatever your current setup, you may have considered full-service digital agency services. You may also be c.....
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Category: Digital Marketing, Pay-Per-Click, SEO, Social Media, Web Design, Web Development

The Power of Google Reviews in Driving New Business.

Reviews aren't only useful for customers, but for businesses too. Your business' Google listing might already be open for reviews, but are you making the most of this opportunity for free marketing? If you've never given much thought to Google Reviews as a bus.....
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Category: Digital Marketing, Google, SEO

8 Benefits of Google My Business for SMEs.

When you're deciding where to spend your marketing dollars, you want to choose strategies that give you the best return on your investment. Google My Business is one of the most powerful and cost-effective online marketing tools for businesses of all sizes. If.....
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Category: Digital Marketing, SEO

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