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Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Google, Social Media, Digital Marketing, Pay-Per-Click, Content Marketing, Web Design, SEO

Impact Of Slow Site Speed

Impact Of Slow Site Speed

Why Should I Care About the Speed of My Site? The loading speed of a website is an important factor which all webmasters need to be aware about. The reasoning behind this is so simple; people are impatient and want fast sites, and site speed is a major ranking factor in Google’s algorithm! This is backed up by a lot of studies highlighting the affe..... Read more

Category: Web Design, Web Development

What is UX Design and Why the User Experience Matters to Your Business?

What is UX Design and Why the User Experience Matters to Your Business?

You're not only a business owner who runs a website or develops applications; you're also a customer who has used many services and bought countless products yourself. You know what it's like to wait in line for longer than you planned, to buy something that doesn't quite work right and to use an application or a website that makes you feel frustra..... Read more

Category: Web Design

Divine Redesign: Knowing When to Update Your Website

Divine Redesign: Knowing When to Update Your Website

Complacency – you never want to fall into that trap as a website owner. Thinking your site has all it needs now and for the future is a critical mistake and one that could harm your business or online presence going forward. After all, trends change, and your visitors will expect your site to change and meet their needs as website technology and de..... Read more

Category: Web Design

The Many Reasons Your Business Needs Professional Web Design

The Many Reasons Your Business Needs Professional Web Design

There comes a time when every business needs to spread its brand and reach new customers far and wide. Though launching a website brings you one step closer to your goals, it's not always an easy task. However, you have a few choices. You can learn Web programming and buy development software to do the job yourself. Then again, you could hire a Web..... Read more

Category: Web Design

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