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Google's Core Web Vitals: What You Need to Know

Google's Core Web Vitals: What You Need to Know

From mid-June 2021, page experience will be an official ranking factor on Google's search engine. Optimising websites for a high quality user experience is now more important than ever for the long-term success of your websites. Improving page speeds and the overall user experience (UX) have long been a focus of SEO best practices, but until recent..... Read more

Category: SEO, Web Design

Choosing the right website platform for your website

Choosing the right website platform for your website

For any business or individual, a website is a must to get your branding across and to connect with your audience. Whether you sell products, want an online portfolio, or you’re simply looking to get yourself out there digitally, a well-designed website can make all the difference. If you’re building a website for the first time or looking to move ..... Read more

Category: Web Design, Web Development

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Google, Social Media, Digital Marketing, Pay-Per-Click, Content Marketing, Web Design, SEO

Impact Of Slow Site Speed

Impact Of Slow Site Speed

Why Should I Care About the Speed of My Site? The loading speed of a website is an important factor which all webmasters need to be aware about. The reasoning behind this is so simple; people are impatient and want fast sites, and site speed is a major ranking factor in Google’s algorithm! This is backed up by a lot of studies highlighting the affe..... Read more

Category: Web Design, Web Development

What is UX Design and Why the User Experience Matters to Your Business?

What is UX Design and Why the User Experience Matters to Your Business?

You're not only a business owner who runs a website or develops applications; you're also a customer who has used many services and bought countless products yourself. You know what it's like to wait in line for longer than you planned, to buy something that doesn't quite work right and to use an application or a website that makes you feel frustra..... Read more

Category: Web Design

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