Google | Digital Marketing Blog


Google announces custom URLs for Google+

In another move to reduce the gap between features of Google+ and Facebook, Google recently announced they are rolling out custom URLs for Google+ profiles, rather than the current ones (for example: which are quite messy and unattractive. The new URLs are long overdue, with other social media platforms having had them for years, and once available to everyone will no doubt make Google+ more attractive for digital marketing.So far the URLs are only avail..... Read more

Category: Google Plus, Facebook, Social Media, Google, Breaking News

Penguin is Now Part of Google’s Core Search Algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is the 7th iteration of the update, and will be the last manual rollout as it is now part of Google’s everyday ranking signals. The Penguin Algorit..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

Google Updates in August 2016

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t labelling sites as Not Mobile Friendly, because as far as ranking signals go, mobile-friendly factors are still very important (exemplified through the fact that mobile devices outweigh searches made on any other dev..... Read more

Category: Google Updates, Google, News & Updates

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone Temple proved there was a clear correlation between ranking highly in Google and the links pointing to that page. However, it’s important to note that..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

Latest from Google – Talking Points from the SMX Keynote

Google analyst Gary Illyes was a speaker at the SMX Advanced keynote held in the United States last month in June. There were many topics covered throughout Illyes’ presentation, highlighting the changes coming to Google and its algorithms, and how it will all affect search users. Our summary below contains useful facts that can help boost the performance of your brand and digital marketing. Google Algorithms RankBrain, identified as Google’s third-most important ranking factor, was ..... Read more

Category: Google Updates, Google, News & Updates

Guide To Content Marketing

The Effectiveness of Content and It's Real Life Examples What is Content Marketing? It’s no secret that marketing techniques are constantly changing to adapt to consumer behaviour. Take a look at the rise of Search Engine Optimisation; an inbound marketing process where people opt to use search engines such as Google in order to find the products or services they require. Traditional methods of marketing do not hold the same impact as they once did. While they can still be effective, they are fa..... Read more

Category: Content Marketing, SEO, Digital Marketing, Google

Google's January Updates

What Has Been Measured In This New Update? We’re almost at the end of the first month in the New Year, and already there has been plenty of movement in rankings and search volatility, prompting industry experts to speculate on what the latest update was and how it affects sites’ rankings. Confirmed earlier in January, the Panda algorithm is no longer a separate entity, and thus has been integrated into Google’s main core algorithm. This means that every core ranking update will..... Read more

Category: Google Updates, Google

Breaking News: Google now has a parent company, Alphabet

Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product, but overall as a company, they offer far more and varying services/solutions that in no-way relate to search. E.g. Good examples are Google’s health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity of life and t..... Read more

Category: Google, Breaking News

Google expands its use of “mobile-friendliness” as a ranking signal

Google is expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. In advance of that change, Google both helps mobile users find mobile-friendly web pages via the "mobile-friendly" tag in search results, and also warns webmasters if their websites and web pages are not mobile-friendly. Why make a website mobile-friendly? As of 30 June 2014, there were 20.6 million mobile handset subscribers in Australia, according to Australian government statistics, an..... Read more

Category: Mobile & Responsive Design, Web Design, Google Updates, Google

Google Analytics: are you using it to improve your online sales?

Google Analytics is considered by many people to be the best platform for the monitoring of online traffic. If nothing else, it is certainly one of the most widely used and popular platforms for this purpose. The primary reasons for its extreme popularity are the easy-to-use interface, in-depth data and comprehensive metrics that it features. As a result of these features, it has become a practical form of analytics for many different types of industries. In order for you to use this platform to..... Read more

Category: Google

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