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How to Write Your Clinic's Homepage

How to Write Your Clinic's Homepage

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your website – so you need to make a good first impression. A well-written homepage will appeal to pa..... Read more

Category: Google, Digital Marketing, Content Marketing, SEO

Schema Markup for Medical Services: Make Your Google Result Stand Out

Schema Markup for Medical Services: Make Your Google Result Stand Out

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitors are doing to get more hits – or the simple trick they're not doing that will give you ca..... Read more

Category: Google, Digital Marketing

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Google, Social Media, Digital Marketing, Pay-Per-Click, Content Marketing, Web Design, SEO

Why Do I Need to Publish a Dental Blog?

Why Do I Need to Publish a Dental Blog?

If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the blog yourself, but by publishing regular content to your website or third-party sites and p..... Read more

Category: Google, Content Marketing

Local SEO for Dentists: How to Rank in Local Searches

Local SEO for Dentists: How to Rank in Local Searches

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local SEO. SEO (search engine optimisation) strategies help patients to find your website and i..... Read more

Category: Google, Digital Marketing, SEO

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