In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consum..... Read more

Google has announced a major update affecting review snippets – the review stars that accompany certain types of search results to help inform consumer decisions. Like most Google updates, these changes were aimed at making review snippets "more helpful and meaningful" for users of the search engine and to fix what was seen as abuse of the system ..... Read more

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is ..... Read more

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t labelling sites as Not Mobile Friendly, because as far as ranking ..... Read more

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone ..... Read more