It's no secret that a lot of people use search engines to look for jobs. So it’s no surprise that the world's largest search engine, Google, has recently released a new platform to make job hunts easier! The tech giant recently launched its very own job search portal that’s designed to help job seekers filter through job openings. The platform is a..... Read more

Recent advancements and developments in technology may change the way we perform local searches in the near future. The manner in which individuals perform and discover local searches will soon be fundamentally changed through technologies such as digital assistants, big data, augmented reality and beacons. Thus, the way you currently market and ad..... Read more

Have you ever searched for a query on Google and scrolled straight past the ads just to click on the first or second organic result? This is a common scenario, often termed as ‘ad blindness’ wherein search users move past the top ad section of Google without even reading them. This means that people generally trust organic search results more than ..... Read more

Mobile-first Indexing The upcoming Mobile-first Index was confirmed by Google in November last year. The Mobile-first index is the process of Google’s search index being split into separate desktop and mobile versions. According to Google’s announcement, more people are searching on mobile devices as opposed to computers or tablets, whi..... Read more

The New Google Possum Algorithm May Cause Listings to ‘Play Dead’ During September 2016, there was a significant update made to the local algorithm which caused many business owners and webmasters to think their local listing had disappeared from Google’s local pack results. However, a more refined inquest has found that Google has implemented a fi..... Read more