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Content Marketing

What’s up in 2021 for content marketing?.

In marketing, content is still king. Many elements of the online world actually saw increased activity during the periods of lockdown as a result of the COVID-19 pandemic. As we spent more time indoors, buying - as well as consuming content - online became the.....
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Category: Content Marketing

7 proven tips to create blog posts that convert like crazy.

In the online business world, people have switched on to the fact that where marketing is concerned, content is king. Blogs are one of the ways in which the 'content revolution' is playing out in front of us. They allow us to educate, persuade, and entertain; .....
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Category: Content Marketing

How to Write Your Clinic's Homepage.

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your websit.....
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Category: Google, Digital Marketing, Content Marketing, SEO

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels.

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design

Why Do I Need to Publish a Dental Blog?.

If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the b.....
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Category: Google, Content Marketing

Why Your Dental Website Needs to Be Written by Experts.

Do you trust what you read on the internet? If you're looking for advice about oral health or general health online, you want to be sure that the recommendations you're getting come from a reliable source. Your dental practice's own website needs to give this .....
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Category: Content Marketing

Guide To Content Marketing

The Effectiveness of Content and It's Real Life Examples What is Content Marketing? It’s no secret that marketing techniques are constantly changing to adapt to consumer behaviour. Take a look at the rise of Search Engine Optimisation; an inbound marketing pro.....
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Category: Content Marketing

Three great examples of content marketing and what we can learn from them

Content marketing is the process of marketing a business, product, service or message with something that is much more than a slogan or motto. Content marketing uses video and print to tell a story that becomes part of the message of the business. Therefore, t.....
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Category: Content Marketing

Getting the Maximum Value from Your Press Releases Getting the Word Out

We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. With that background, we can s.....
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Category: Content Marketing, Digital Marketing

The Basics of an Effective Press Release

A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies in helping them get their mes.....
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Category: Content Marketing, SEO

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