Posted on: 27/01/2020
If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the blog yourself, but by publishing regular content to your website or third-party sites and p..... Read more
Category: Content Marketing, SEO, Digital Marketing
Posted on: 09/09/2019
Do you trust what you read on the internet? If you're looking for advice about oral health or general health online, you want to be sure that the recommendations you're getting come from a reliable source. Your dental practice's own website needs to give this same assurance to its readers. Recent changes made by Google are penalising dental industr..... Read more
Category: Content Marketing
Posted on: 14/04/2016
The Effectiveness of Content and It's Real Life Examples What is Content Marketing? It’s no secret that marketing techniques are constantly changing to adapt to consumer behaviour. Take a look at the rise of Search Engine Optimisation; an inbound marketing process where people opt to use search engines such as Google in order to find the products o..... Read more
Category: Content Marketing, SEO, Digital Marketing, Google
Posted on: 31/10/2014
Chances are, you spend lots of time creating riveting and engaging content to promote your business, right? Well, how much time are you spending on creating an attention –grabbing headline? Chances are, you’re spending very little time and effort on this key piece of your content. The good news is that 80 percent of the population will read your he..... Read more
Category: Content Marketing, Digital Marketing
Posted on: 06/05/2014
Does your website give you the type of return on your investment that you expect from a business project? If your content is being slapped onto the site without concern for structure and function, then the answer is most likely ‘no.’ Likewise, it’s important that your audiences find your content riveting, while the search engines rank it highl..... Read more
Category: Content Marketing, Digital Marketing
