Google Analytics - Understanding Website Performance

Google Analytics

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Digital Marketing

5 New Google Analytics Features to Boost Website Performance

5 New Google Analytics Features to Boost Website Performance

Google Analytics first launched in 2005. It immediately became a game-changer in how website performance gets analysed. Since 2005, Google has continued adding new features to improve the function of Google Analytics itself. Some of these features are easy to implement and become well known, while equally valuable others stay lost in the shadows. I..... Read more

Category: Digital Marketing


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