A lot of the determination comes down to the type of business you are in, the level of completion in your industry, your budget, and of course how effective your website is as a marketing tool. Both Organic SEO, and Pay-Per-Click can be important to overall results, however Pay-Per-Click is more effective for fast results, and Organic SEO is more effective for long terms results. And remember, it is not all about getting a high number of clicks to drive traffic to your website. It is about driving the right kind of traffic to your website, to increase your companies new and existing business. This is really important, as many in search engine industry will only focus on increasing clicks to your website, instead of the most important (and obvious) factor, increased sales. If you are not getting the search engine results you expect or would like, call us today on 1300 3888 11, or click here to apply for a free website assessment.