Organic SEO vs Pay-Per-Click

Are you finding it difficult to decide whether Organic SEO or Pay-Per-Click are better options for your business? Well there are a few things to look at when making this decision.

  • Age of the site: if your site is brand new, and you have any decent level of competition, it will be very difficult to get any kind of fast results with Organic SEO.
  • Conversions to new business – Quite often, Organic SEO will bring about better conversion rates, in terms of translating to new business. But this is certainly not always the case. A well structured website, and a well put together AdWords (pay-per-click) campaign, often brings about significantly higher conversions than Organic SEO will.

A lot of the determination comes down to the type of business you are in, the level of completion in your industry, your budget, and of course how effective your website is as a marketing tool. Both Organic SEO, and Pay-Per-Click can be important to overall results, however Pay-Per-Click is more effective for fast results, and Organic SEO is more effective for long terms results. And remember, it is not all about getting a high number of clicks to drive traffic to your website. It is about driving the right kind of traffic to your website, to increase your companies new and existing business. This is really important, as many in search engine industry will only focus on increasing clicks to your website, instead of the most important (and obvious) factor, increased sales. If you are not getting the search engine results you expect or would like, call us today on 1300 3888 11, or click here to apply for a free website assessment.

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