In our previous post we discussed the importance of having a mobile website. As mobile web use continues to grow, those businesses that are one step ahead will profit, while the others will get left behind trying to catch up. Further on this topic, this post will emphasise why you need a quality mobile version of your website, and not just a cheap quickly thrown together one. The difference a high quality, well-designed mobile site makes can be astounding. When viewing the ‘bigger picture’ or website performance, and cost vs. ROI:
A cheap website = lost revenue = an expensive website
Basically, by taking shortcuts and having a cheap mobile site created, your business won’t get the new clients it could with a high quality mobile site, resulting in lost revenue, and ultimately adding costs in order to repair and improve that site that was created. It’s far better to have experienced web developers build you a high quality site from the start than employing them to fix the website you had made once you’ve realised it isn’t up to scratch. Mobile users tend to have less patience than those browsing on a desktop or laptop computer, a result of their internet connection generally being slower, and searches being made ‘on the go’, making it extra important for your site to be easy to navigate. Large, clear, easy to click links and icons are a good start, and optimising these to link to the content mobile browsers are most likely to be looking for is another good step. Google Analytics is a useful tool for this. Begin by investigating which pages on your site are the most popular, and also check if there is any noticeable difference with page popularity between mobile and desktop/laptop devices. Chances are, your ‘contact’ page will be among the most popular sections of your site visited by mobile users, but it’s important to research nonetheless. These are just a few of the factors which contribute to whether you have a good or bad mobile website, and below is a lengthier list covering several important points you need to consider. Good points for mobile websites:
Bad points for mobile websites:
If you’re considering having a mobile version of your website created, talk to experts and get a design that will do your business justice. Quantum are here to help!