You may have heard or seen the very hilarious and creative Old Spice viral ads. However the question we ask is - did it help generate sales? The answer is a big yes. According to Nielsen data provided by Old Spice, overall sales f.....
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Social networking is not only to build your online brand presence but if harnessed in the right way, a company can utilise it to gain valuable consumer insight to further improve their business. There's a lot of talk about social .....
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Australia leads the world in social media engagement with the highest global average time of 7 hours per month, according to Nielsen's Asia Pacific (APAC) social media report. Now is a perfect time for businesses to dip into the s.....
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Google Caffeine The speed, accuracy and relevancy of Google search results are only getting better. On the 8th June 2010, Google announced one of their largest ever search algorithm updates. Built to make search more up-to-date, .....
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In the current economic environment, consumer confidence low and many businesses are feeling the pinch of poor sales. Retailers like Myers and David Jones are competing aggressively to stimulate sales in a down market, so what are.....
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Google recently announced their new Twitter timeline search feature. It is quite an exciting feature, as it helps to track hot topics being searched for, what was being discussed relating to those topics at specific times and so, .....
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Over the past two  years, the business landscape in Australian has changed significantly in its awareness of search engines, and the benefits and importance of an effective website. Two or three years ago, Pay-Per-Click ser.....
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Recent consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy or recommend than before they were engaged in Social Media Recently Chadwick martin and bailey and iModerate Research Technologi.....
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