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News and Insights into the digital marketing industry

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Web Design

3 Reasons Your Business Needs a Responsive Website

Responsive web design has become incredibly popular in the past few years. This approach uses fluid page elements and flexible images to create a user experience that is consistently high-quality across various screen sizes. With the rapid adoption of smartpho.....
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Category: Web Design

4 things to bear in mind when you build a responsive website

Responsive design is an important approach to web design that involves optimising websites so that they display well on the smaller screens of mobile devices. Specific examples include making all elements resize themselves to fit a mobile screen, picking .....
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Category: Web Design

The easiest ways for small businesses to make the switch to responsive web design

Google’s recent mandate is to demand that websites become “mobile-friendly” in order to better serve the people using smartphones and other mobile devices via responsive website design. The new directive was embedded into their recent algorithm change wit.....
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Category: Web Design

Reducing Shopping Cart Abandonments

Converting visitors into actual customers is the top priority of online retailers but one of their most elusive tasks. There are several techniques you can try to make sure customers actually buy the items they save in their shopping carts. However, the secret.....
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Category: Web Design

Google expands its use of “mobile-friendliness” as a ranking signal

Google is expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. In advance of that change, Google both helps mobile users find mobile-friendly web pages via the "mobile-friendly" tag in search results, and also warns webmasters .....
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Category: Web Design

Web Design Trends to Watch in 2015

To maintain an effective online presence, it's crucial to stay abreast of the latest web design trends. Without periodically refreshing and updating your site to reflect the latest innovations, you're going to be surpassed by the competition at every turn. Int.....
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Category: Web Design

Digital Marketing Strategy Planning Tips for 2015

2015 is upon us. If you haven't developed a digital planning strategy for the year yet, now's the time. Marketing managers typically understand the importance of having a firm, clear marketing plan in place, but business owners sometimes fail to see the point......
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Category: Digital Marketing, SEO, Web Design

Friendly + Mobile = Google Search Results Success

Google is taking mobile device users' Internet experience to the next level. Last Tuesday, Google announced a new mobile-friendly label that will display webpages best optimised for people searching for information using smartphones or tablets. In the next few.....
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Category: Google, Web Design

Going Mobile?

Here Are Some Ways To Decide Between A Mobile Or A Responsive Website It is expected that in 2014 mobile internet usage will exceed PC web browser usage for the first time. This should come as no surprise, considering every time you walk outside you can see pe.....
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Category: SEO, Web Design

Responsive vs Mobile Website Design

If you are a business owner, you have probably heard that you need to make sure your website is visible from mobile devices. If you've done some research, you may have heard about mobile website design and responsive web design. So which is best for your busin.....
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Category: Web Design

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