Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.

Recent Articles


The importance of conversions in digital campaigns.

When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally important before you start thi.....
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Category: Digital Marketing

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels.

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design

Dental SEO: Why You Should Hire an Experienced Agency.

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You c.....
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Category: Digital Marketing, SEO

Effective Web Design

Case Study - How Effective Web design increased sales by 255% Having a beautiful looking website is important, but even more important is having a website that is focused on usability, and converting traffic. Through a new website, effectively approaching web .....
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Category: Web Design

Correcting Common Usability Mistakes

Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead online visitors to become lost, fru.....
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Category: Digital Marketing

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