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Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Google, Social Media, Digital Marketing, Pay-Per-Click, Content Marketing, Web Design, SEO

Dental SEO: Why You Should Hire an Experienced Agency

Dental SEO: Why You Should Hire an Experienced Agency

In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unless they know you already. You can handle your clinic's SEO yourself, but since this can be difficult and very time-consum..... Read more

Category: Digital Marketing, SEO

Effective Web Design

Effective Web Design

Case Study - How Effective Web design increased sales by 255% Having a beautiful looking website is important, but even more important is having a website that is focused on usability, and converting traffic. Through a new website, effectively approaching web design and usability, this client increased their results by: 103% increase in ecommerce ..... Read more

Category: Web Design

Correcting Common Usability Mistakes

Correcting Common Usability Mistakes

Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead online visitors to become lost, frustrated and/or confused. All it takes for a visitor to decide to stay, explore or leave a ..... Read more

Category: Digital Marketing

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