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News and Insights into the digital marketing industry

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Content Marketing

Converting your website traffic to new business! Part 1

Converting your website traffic to new business! Part 1

Businesses spend a great deal of time concentrating on driving a high number of visitors to their websites, and often forget the most important thing the need to drive targeted visitors to a website. This article focuses on four areas that can improve the perf.....
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Category: Content Marketing, Digital Marketing

The Most Common Reason for Dropped Rankings: Duplication

The Most Common Reason for Dropped Rankings: Duplication

Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, .....
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Category: Content Marketing

Landing Page Quick Reference Guide

Landing Page Quick Reference Guide

A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.We provide this landing page qu.....
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Category: Content Marketing

SEO and Website Content

SEO and Website Content

What is one of the main keys to successfully positioning your website in the search engines? The simple answer is, Content! Why is content so important to your website? Many businesses feel that having a small amount of content is enough, and the rest of the w.....
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Category: Content Marketing

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