We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. .....
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A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies.....
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Stop the Presses Just a few years ago, companies dreamed of having news so important that the printing presses would be stopped to add their announcement. While that seldom happened, companies invested a lot of money in press agen.....
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Why Inbound Marketing Works For generations, marketers have relied on intrusive outbound marketing to sell their wares. From advertising to direct mail to telemarketing, companies have continued to spend many billions of dollars a.....
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In the world of digital marketing, content marketing is the new black. It’s being spoken about everywhere. There are conferences on content marketing, gurus of content marketing and companies that specialise in content marketing. .....
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A message we seem to be endlessly pushing, is the importance of having fresh content on your website, particularly for SEO. Search engines absolutely love new content. It shows that your website is constantly evolving, and has som.....
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Google’s algorithm changes once a day Did you realise that Google updates its search engine algorithm at least once a day? Aside from the well publicised updates such as Google Caffeine, there are many small updates Google makes t.....
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In the current economic environment, consumer confidence low and many businesses are feeling the pinch of poor sales. Retailers like Myers and David Jones are competing aggressively to stimulate sales in a down market, so what are.....
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