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News and Insights into the digital marketing industry

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Content Marketing

Writing a Press Release that Gets Attention

Writing a Press Release that Gets Attention

Stop the Presses Just a few years ago, companies dreamed of having news so important that the printing presses would be stopped to add their announcement. While that seldom happened, companies invested a lot of money in press agents and the creation and distri.....
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Category: Digital Marketing, Content Marketing

Content Marketing: Giving Your Customers What They Want

Content Marketing: Giving Your Customers What They Want

Why Inbound Marketing Works For generations, marketers have relied on intrusive outbound marketing to sell their wares. From advertising to direct mail to telemarketing, companies have continued to spend many billions of dollars annually. The explosive growth .....
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Category: Content Marketing

How business is using content marketing

How business is using content marketing

In the world of digital marketing, content marketing is the new black. It’s being spoken about everywhere. There are conferences on content marketing, gurus of content marketing and companies that specialise in content marketing. In this article, we look at so.....
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Category: Content Marketing

Why content needs to be written for people not just search engines.

Why content needs to be written for people not just search engines.

A message we seem to be endlessly pushing, is the importance of having fresh content on your website, particularly for SEO. Search engines absolutely love new content. It shows that your website is constantly evolving, and has something new to offer visitors. .....
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Category: Content Marketing, Digital Marketing, SEO

How many search algorithm changes do Google make?

How many search algorithm changes do Google make?

Google’s algorithm changes once a day Did you realise that Google updates its search engine algorithm at least once a day? Aside from the well publicised updates such as Google Caffeine, there are many small updates Google makes that effect the search engine r.....
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Category: Content Marketing, Google

Tips for increasing sales in a slow economic environment

Tips for increasing sales in a slow economic environment

In the current economic environment, consumer confidence low and many businesses are feeling the pinch of poor sales. Retailers like Myers and David Jones are competing aggressively to stimulate sales in a down market, so what are you doing to improve your sal.....
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Category: Content Marketing, Digital Marketing, SEO, Social Media, Web Development

Twitter Timeline search feature from Google

Twitter Timeline search feature from Google

Google recently announced their new Twitter timeline search feature. It is quite an exciting feature, as it helps to track hot topics being searched for, what was being discussed relating to those topics at specific times and so, provide better insight into us.....
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Category: News & Updates, Social Media, Pay-Per-Click, Content Marketing, SEO

Website Rebuild? Don't lose your search engine rankings!

Website Rebuild? Don't lose your search engine rankings!

Are you going through the process of a website rebuild? There are some very important points to take note of during this process, to make sure that your site: does not lose any search engine rankings, or have any broken links, be they within your website, or.....
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Category: Content Marketing, Digital Marketing, SEO

Google Penalties

Google Penalties

Has Google penalised or banned your site in the past or currently? These days, many businesses have a strong reliance on Google, and as such, a drop in rankings for whatever reason can be a cause of great stress. At times a drop in rankings may be caused simpl.....
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Category: Digital Marketing, Content Marketing

New Years Website Health Check

New Years Website Health Check

There has never been a better time than right now to give your website a health check. Businesses around the country are using the start of the New Year as a great excuse for redefining goals and setting new targets, so why not include improving your website a.....
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Category: Digital Marketing, Content Marketing, SEO

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