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Twitter and Bing Renew their Search Deal

Twitter and Bing Renew their Search Deal

Bing and Twitter have just renewed their real time search deal which sees almost real time access to Tweets in Bing search results. This was a deal Google had with Twitter a few years ago. The loss pushed back a significant portion of Google's real time search.....
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Category: Digital Marketing

Can Social Media Predict Election Outcomes?

Can Social Media Predict Election Outcomes?

Could Social Media really predict the outcomes of an election? The Huffington Post wrote an article referencing a map from the Oxford Internet Institute, that indicates that Obama has been mentioned on Twitter more frequently than Mitt Romney, and that this te.....
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Category: Social Media

Twitter Business Tips #2

Twitter Business Tips #2

Here are some tips to help you create and manage a successful Twitter Business account. 1. Tweeting. Many people use Twitter as an information source. You know a lot about your business and industry, so share it with others! This could be via interesting news .....
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Category: Social Media

Twitter Business Tips

Twitter Business Tips

Here are some tips to help you create and manage a successful Twitter Business account. 1. Customisation. Have a professional customised Twitter page. Bear in mind that the design should stay consistent with your brand in the use of colours, logo/s, and imager.....
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Category: Social Media

Older Adults Increase Social Media Usage

Older Adults Increase Social Media Usage

A study of Older Adults and Social Media by Pew Research Center discovered the use of social media sites (Facebook, Twitter, LinkedIn, etc.) by adults is steadily on the increase. Highlights of the social media usage stats from 2009 to 2010: Seniors (65 and o.....
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Category: Social Media

Influential Tweets By Consumers

Influential Tweets By Consumers

Twitter is a very unique platform which is basically a global conversation where people share their thoughts within a 140 character word limit. Twitter consumers are three times more likely to impact a brand’s online reputation through syndicated tweets, blog .....
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Category: Social Media

Converting Online Conversation

Converting Online Conversation

Social networking is not only to build your online brand presence but if harnessed in the right way, a company can utilise it to gain valuable consumer insight to further improve their business. There's a lot of talk about social networking as a way to interac.....
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Category: Social Media, SEO

Twitter reaches 20 Billion Tweets

Twitter reaches 20 Billion Tweets

Last Sunday, Twitter hit the 20 billion barrier and the number is climbing every second. It’s only been four years since Twitter launched and it’s showing no signs of slowing down. According to Kevin Weil, member of the Twitter analytics team, this year (2.....
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Australia Leads in Social Media Engagement

Australia Leads in Social Media Engagement

Australia leads the world in social media engagement with the highest global average time of 7 hours per month, according to Nielsen's Asia Pacific (APAC) social media report. Now is a perfect time for businesses to dip into the social media realm to increase .....
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Category: Social Media

Google Caffeine - Search Engine Changes

Google Caffeine - Search Engine Changes

Google Caffeine The speed, accuracy and relevancy of Google search results are only getting better. On the 8th June 2010, Google announced one of their largest ever search algorithm updates. Built to make search more up-to-date, Caffeine will index new conten.....
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Category: News & Updates, Social Media, Digital Marketing, SEO

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