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Twitter and Bing Renew their Search Deal

Twitter and Bing Renew their Search Deal

Bing and Twitter have just renewed their real time search deal which sees almost real time access to Tweets in Bing search results. This was a deal Google had with Twitter a few years ago. The loss pushed back a significant portion of Google's real time search results quite significantly. It has however made Google more creative in how they find mo..... Read more

Category: Digital Marketing

Can Social Media Predict Election Outcomes?

Can Social Media Predict Election Outcomes?

Could Social Media really predict the outcomes of an election? The Huffington Post wrote an article referencing a map from the Oxford Internet Institute, that indicates that Obama has been mentioned on Twitter more frequently than Mitt Romney, and that this tells us Obama will win the election. This is an interesting one, because how can simple men..... Read more

Category: Social Media

Twitter Business Tips #2

Twitter Business Tips #2

Here are some tips to help you create and manage a successful Twitter Business account. 1. Tweeting. Many people use Twitter as an information source. You know a lot about your business and industry, so share it with others! This could be via interesting news articles, or a blog post you’ve written. Sharing things people like to read encourages “re..... Read more

Category: Social Media

Twitter Business Tips

Twitter Business Tips

Here are some tips to help you create and manage a successful Twitter Business account. 1. Customisation. Have a professional customised Twitter page. Bear in mind that the design should stay consistent with your brand in the use of colours, logo/s, and imagery. 2. Determine goals. Determine the goals for your Twitter. Is it to gain exposure for br..... Read more

Category: Social Media

Older Adults Increase Social Media Usage

Older Adults Increase Social Media Usage

A study of Older Adults and Social Media by Pew Research Center discovered the use of social media sites (Facebook, Twitter, LinkedIn, etc.) by adults is steadily on the increase. Highlights of the social media usage stats from 2009 to 2010: Seniors (65 and older) doubled from 13% to 26% Older adults (50-64) increased from 25% to 47% Adults (30-49..... Read more

Category: Social Media

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