One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing list etc. setting up goals and monitoring where the conversions came from is a highly valuable tool. Not only is conversion tracking useful for determining where new leads and sales come from, it’s also useful in determining which sources are not delivering results, particularly in the case of AdWords. By monitoring which ads and keywords, (as well as other variables such as time of day, location etc.) do and don’t deliver, it enables optimising the campaign to perform at its full potential.
Quantum can not only set up and run your digital marketing campaign for you, but also optimise it to ensure it performs at its full potential. Contact us for more info.