There are a lot of web design companies out there designing websites purely focussing on the aesthetics and not thinking about functionality, usability or how search engines will see the website. As a result the website ends up being something that looks nice but doesn't actually do its job as a marketing tool. So what are the important elements and considerations to think of when designing a new website?
- The first thing to consider is whether the Web design company you're considering has a broad set of skills across the web and also understands Web design, Web Development, SEO, Social Media Marketing, and general web usability.
- The second thing to consider is the general approach of the web design company to their approach for developing a website. Are they just looking for something that looks pretty or are they looking for something that ties in with your brand. Having continuity of brand truly makes the website part of your overall marketing plan.
- Price is also an important consideration. As with many things, often the cheapest product equates to a poor quality product that will not effectively acts as a marketing tool. This will equate to a poor ROI. At the same time, you shouldn’t always go for the most expensive quote either. Unfortunately we are in a somewhat unscrupulous industry where many companies take advantage of consumers and consumers lack of technical knowledge, charging exorbitant prices without delivering a truly quality marketing tool.
If you're a non-technical person it can be unclear who the best web design company really is for your company's needs. If you have little to no knowledge of the Internet make sure the company you're talking to don't use a whole of technical jargon you can't understand. Ask them as many questions as you need to, to truly understand what it is you're paying for, and an expectation of what the website will really bring to your company. Don't just expect because you getting a new website that you will suddenly be getting hundreds of new customers.
A new website is only a first part of the marketing equation and that's why it's important that the web design company you choose understands the process from gathering your requirements for the website design through to effectively marketing your website through Google and other search engines, social media marketing and any other avenues to promote your website across the Internet. And don't wait to websites complete before you start looking at how you going to market it. From the moment your website strategy is written, there should already be a clear marketing plan in place to help drive new business through your website.
Why not call Quantum to find out how our team can build you a successful website. Ph 1300 3888 11