Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from web design, SEO, PPC, social media and more.
Recent Articles
SEO & SEM - The Key Differences
Posted on: 11 December, 2020
Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible mar.....
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Category: Pay-Per-Click, SEO
7 proven tips to create blog posts that convert like crazy
Posted on: 04 December, 2020
In the online business world, people have switched on to the fact that where marketing is concerned, content is king. Blogs are one of the ways in which the 'content revolution' is playing out in front of us. They allow us to educate, persuade, and entertain; .....
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Category: Content Marketing
What are the Social media marketing trends for 2021?
Posted on: 14 November, 2020
It’s fair to say 2020 is legendary for all the wrong reasons and from a social media marketing point of view the ups and downs of the year have forged a host of new perspectives. Covid-19 has impacted consumer behaviour and industry norms, meaning marketing ha.....
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Facebook vs Instagram: which is best for your social media strategy?
Posted on: 14 November, 2020
Facebook and Instagram are two of the most popular social media platforms in the world and they can offer a lot to a business. With billions of active users, it’s clear that these social networking sites are extremely powerful and offer a lot of opportunities .....
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Category: Digital Marketing, Social Media
Are you Using TikTok? Here's What You Should Know
Posted on: 21 August, 2020
The recent TikTok developments seem like a gripping movie storyline. An app that started as the young generation's platform of expression has hit rough roads – for all the wrong reasons.
One thing's for sure - it's not a great time to be a TikTok user. So, wil.....
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Category: News & Updates, Social Media
How to Write Your Clinic's Homepage
Posted on: 01 August, 2020
Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you give them a link to your websit.....
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Category: Google, Digital Marketing, Content Marketing, SEO
Schema Markup for Medical Services: Make Your Google Result Stand Out
Posted on: 01 August, 2020
When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen could reveal what your competitor.....
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Category: Digital Marketing, Google
Online Reviews and Testimonials: What Dentists Need to Know
Posted on: 13 July, 2020
Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients.
A 2019 survey by Software Advice found that 94% o.....
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Category: Digital Marketing
Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels
Posted on: 26 March, 2020
Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a bran.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design
Why Do I Need to Publish a Dental Blog?
Posted on: 27 January, 2020
If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about?
You don't have to write the b.....
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Category: Google, Content Marketing