Blog

If you are a company which is dipping its toes into the waters of search engine optimisation (SEO), you might be intimidated by the sheer number of different areas which the practice encompasses. Fear not, because SEO can be broken down into a few more digestible parts, which can make it easier to understand what needs to be done. In this arti.....
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In marketing, content is still king. Many elements of the online world actually saw increased activity during the periods of lockdown as a result of the COVID-19 pandemic. As we spent more time indoors, buying - as well as consuming content - online became the norm for many. So as we near the start of a new year, what can we expect? We have curated.....
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Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, thanks to Google's incredible market share, it's the most effective way to gain exposure. As a business owner, you have two.....
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In the online business world, people have switched on to the fact that where marketing is concerned, content is king. Blogs are one of the ways in which the 'content revolution' is playing out in front of us. They allow us to educate, persuade, and entertain; offering a doorway to a new customer base, while giving us the opportunity to bolster sear.....
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It’s fair to say 2020 is legendary for all the wrong reasons and from a social media marketing point of view the ups and downs of the year have forged a host of new perspectives. Covid-19 has impacted consumer behaviour and industry norms, meaning marketing has had to switch and filter to match the mood of the time. What are the key changes? Resea.....
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