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Penguin is Now Part of Google’s Core Search Algorithm

Penguin is Now Part of Google’s Core Search Algorithm

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is ..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

Google Updates in August 2016

Google Updates in August 2016

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t labelling sites as Not Mobile Friendly, because as far as ranking ..... Read more

Category: Google Updates, Google, News & Updates

Google Updates in July 2016

Google Updates in July 2016

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone ..... Read more

Category: SEO, Digital Marketing, Google Updates, Google

6 Simple Local SEO Link Building Strategies for Small Businesses

6 Simple Local SEO Link Building Strategies for Small Businesses

Synopsis: Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results. Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requires patience. That is why many small business owners and marketers ignore link..... Read more

Category: SEO, Digital Marketing

Latest from Google – Talking Points from the SMX Keynote

Latest from Google – Talking Points from the SMX Keynote

Google analyst Gary Illyes was a speaker at the SMX Advanced keynote held in the United States last month in June. There were many topics covered throughout Illyes’ presentation, highlighting the changes coming to Google and its algorithms, and how it will all affect search users. Our summary below contains useful facts that can help boost th..... Read more

Category: Google Updates, Google, News & Updates


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