Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

Featured Article

There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully. Let me explain what I mean. The AI Paradox: No Job Crisis, But a Success Crisis Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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In marketing, content is still king. Many elements of the online world actually saw increased activity during the periods of lockdown as a result of the COVID-19 pandemic. As we spent more time indoors, buying - as well as consumi.....
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Category: Content Marketing

Whether you are online for research or pleasure, web searching is one of the Internet's most powerful tools. From students to professionals, everyone uses Google daily to find answers, be entertained and learn new things. And, tha.....
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Category: Pay-Per-Click, SEO

In the online business world, people have switched on to the fact that where marketing is concerned, content is king. Blogs are one of the ways in which the 'content revolution' is playing out in front of us. They allow us to educ.....
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Category: Content Marketing

Facebook and Instagram are two of the most popular social media platforms in the world and they can offer a lot to a business. With billions of active users, it’s clear that these social networking sites are extremely powerful and.....
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Category: Digital Marketing, Social Media

The recent TikTok developments seem like a gripping movie storyline. An app that started as the young generation's platform of expression has hit rough roads – for all the wrong reasons. One thing's for sure - it's not a great tim.....
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Category: News & Updates, Social Media

Of all the pages on your clinic's website, none is more important than the homepage. This is the first page most patients will see, the page that shows up first in search results, and the page you're directing people to when you g.....
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Category: Google, Digital Marketing, Content Marketing, SEO

When you've built a website for your clinic and filled it with quality content, it can be frustrating if you're still not reaching the top of local search results. Taking a look at how these results are presented on the screen cou.....
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Category: Digital Marketing, Google

Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients. A 2019 survey by So.....
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Category: Digital Marketing

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