Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels
Posted on: 26 March, 2020
Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will t.....
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Category: Content Marketing, Digital Marketing, Google, Pay-Per-Click, SEO, Social Media, Web Design
Why Do I Need to Publish a Dental Blog?
Posted on: 27 January, 2020
If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about?.....
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Category: Google, Content Marketing
Local SEO for Dentists: How to Rank in Local Searches
Posted on: 15 January, 2020
When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, .....
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Category: Digital Marketing, Google, SEO
Social Media for Dentists: What You Need to Know
Posted on: 30 December, 2019
How to connect with patients on Facebook, Twitter and other platforms
No local business can afford to ignore social media in 2020 – and that includes dentists. From Facebook and Twitter feeds to image-based platforms such as Insta.....
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Category: Social Media
7 Tips to Optimise Your Dental Clinic Website
Posted on: 18 December, 2019
Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines.
When you check all the right SEO boxes, .....
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Category: Digital Marketing, SEO
Dental Marketing Restrictions in Australia
Posted on: 17 November, 2019
How to avoid penalties when promoting your dental clinic
Does your dental clinic's website comply with Australian advertising guidelines?
Marketing for health services is strictly regulated in Australia to protect the public inter.....
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Category: Digital Marketing, SEO
Chrome Bans Mixed Content: Make Sure Your Site Is Safe
Posted on: 22 October, 2019
Chrome Bans Mixed Content: Make Sure Your Site Is Safe
Google has announced that its Chrome browser will soon begin blocking mixed content on web pages – this being scripts, images, audio, video and other content served by the in.....
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Category: Google
Dental SEO: Why You Should Hire an Experienced Agency
Posted on: 14 October, 2019
In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unles.....
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Category: Digital Marketing, SEO