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Mobile-first Indexing The upcoming Mobile-first Index was confirmed by Google in November last year. The Mobile-first index is the process of Google’s search index being split into separate desktop and mobile versions. According to Google’s announcement, more people are searching on mobile devices as opposed to computers or tablets, which means the..... Read more

The New Google Possum Algorithm May Cause Listings to ‘Play Dead’ During September 2016, there was a significant update made to the local algorithm which caused many business owners and webmasters to think their local listing had disappeared from Google’s local pack results. However, a more refined inquest has found that Google has implemented a fi..... Read more

Google has officially announced that the Penguin 4.0 update is now live and part of the core algorithm. This update has been forthcoming, with the launch date initially set for November 2015, before being postponed in January and April this year. The last major Penguin update occurred in October 2014, which was almost two years ago. Penguin 4.0 is ..... Read more

Google’s ever-evolving algorithm has made some updates which may affect the search visibility of your website. In August, Google has announced the removal of the ‘mobile –friendly’ label on search results. Note; this doesn’t mean that Google isn’t labelling sites as Not Mobile Friendly, because as far as ranking signals go, mobile-friendly factors ..... Read more

Links are incredibly important to Google’s algorithm Have you heard the myth that links are a declining signal to the ranking algorithm? A new study has dispelled this notion, demonstrating the power of link building and showing that links are even more important than what was suggested in previous studies in the past. The study published by Stone ..... Read more