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Online Reviews and Testimonials: What Dentists Need to Know

Online Reviews and Testimonials: What Dentists Need to Know

Social proof is a powerful marketing tool, especially for healthcare industries. Any dental clinic can boast of its team's skills and experience, but the proof is in the testimonials left by satisfied patients. A 2019 survey by Software Advice found that 94% of patients said they use online reviews to compare health professionals. For most patients..... Read more

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Understanding Paths to Conversion and Attribution: Why You Need Multiple Channels

Are you putting all your marketing eggs in one basket? While it makes sense to prioritise the most popular platforms to reach the most people, research shows that it takes an average of 3 to 4 interactions before most users will think of connecting with a brand. Typically, 95% of visitors don't convert on their first visit to a website. The more yo..... Read more

Category: Google, Social Media, Digital Marketing, Pay-Per-Click, Content Marketing, Web Design, SEO

Why Do I Need to Publish a Dental Blog?

Why Do I Need to Publish a Dental Blog?

If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about? You don't have to write the blog yourself, but by publishing regular content to your website or third-party sites and p..... Read more

Category: Google, Content Marketing

Local SEO for Dentists: How to Rank in Local Searches

Local SEO for Dentists: How to Rank in Local Searches

When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, you need to improve your local SEO. SEO (search engine optimisation) strategies help patients to find your website and i..... Read more

Category: Google, Digital Marketing, SEO

Social Media for Dentists: What You Need to Know

Social Media for Dentists: What You Need to Know

How to connect with patients on Facebook, Twitter and other platforms No local business can afford to ignore social media in 2020 – and that includes dentists. From Facebook and Twitter feeds to image-based platforms such as Instagram and video sites like YouTube, these are the sites your patients check every day and use to interact with brands. St..... Read more

Category: Social Media

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