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What YouTube’s Global advertiser boycott means for Google

What YouTube’s Global advertiser boycott means for Google

Within the past decade, YouTube has become a video hosting giant used for entertainment, advertisements, music, businesses ventures and more. But has its growth finally come to a halt? In the past week major consumer brands have pulled their ads from YouTube after they started appearing alongside racist, misogynistic and extremist content. The boyc..... Read more

Category: Breaking News

Google News – Importance of CMS and SEO in 2017!

Google News – Importance of CMS and SEO in 2017!

Recent updates within Google may mean that using secure CMS and proper SEO strategies are now more important than ever. Earlier this month, Google announced a 32% increase in hacked sites in 2016 that has been attributed to two main reasons. Hackers are now getting more aggressive than ever, with more technologies and ways to weave their way throug..... Read more

Category: Google Updates

Google Ads – More Effective Than Ever?

Google Ads – More Effective Than Ever?

Have you ever searched for a query on Google and scrolled straight past the ads just to click on the first or second organic result? This is a common scenario, often termed as ‘ad blindness’ wherein search users move past the top ad section of Google without even reading them. This means that people generally trust organic search results more than ..... Read more

Category: Pay-Per-Click, Google Updates, News & Updates

Mobile-first Indexing - What to Know and How to Prepare

Mobile-first Indexing - What to Know and How to Prepare

Mobile-first Indexing The upcoming Mobile-first Index was confirmed by Google in November last year. The Mobile-first index is the process of Google’s search index being split into separate desktop and mobile versions. According to Google’s announcement, more people are searching on mobile devices as opposed to computers or tablets, whi..... Read more

Category: Google Updates, News & Updates

Google Possum Update: Has Your Listing Disappeared from Local Map Results?

Google Possum Update: Has Your Listing Disappeared from Local Map Results?

The New Google Possum Algorithm May Cause Listings to ‘Play Dead’ During September 2016, there was a significant update made to the local algorithm which caused many business owners and webmasters to think their local listing had disappeared from Google’s local pack results. However, a more refined inquest has found that Google has implemented a fi..... Read more

Category: Breaking News, News & Updates


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