Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Five Reasons To Redesign With CSS
Posted on: 29 January, 2007
Many small business owners have a hard time seeing the value of a website redesign. They believe "if it ain't broke, don't fix it." And this is understandable. Unless you are eating, breathing and sleeping technology and staying u.....
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Category: Web Design
The State of Search Engine Advertising: Reality and Alternatives
Posted on: 23 January, 2007
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
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Category: Pay-Per-Click, SEO
How To Construct a Web-Video Advertisement That Works
Posted on: 15 January, 2007
Motivate and Persuade Your Audience
More money is wasted on advertising than any other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the mar.....
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Category: Digital Marketing
Web Development with SEO in Mind
Posted on: 20 December, 2006
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then.....
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Category: Web Design
Correcting Common Usability Mistakes
Posted on: 16 December, 2006
Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead onlin.....
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Category: Digital Marketing
Understanding HTML Color Codes
Posted on: 14 December, 2006
When I help people with web pages, I encourage them to edit the HTML directly and not rely on programs like Microsoft FrontPage or Adobe GoLive to layout their pages. One of the things that most people have a hard time grasping is.....
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Category: News & Updates
Landing Page Quick Reference Guide
Posted on: 07 December, 2006
A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.W.....
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Category: Content Marketing