Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Beyond the Buzzwords: Practical Steps to Make Your Business AI Ready
Posted on: 25 June, 2025
Beyond the Buzzwords: Is AI Right for Your Business Right Now?
Everyone's talking about artificial intelligence. From your LinkedIn feed to industry conferences, AI seems to be the solution to every business challenge. But amid all this excitement, a critical question remains: is AI actually right for your business right now?
The truth is, AI readiness isn't universal. While some businesses are primed to benefit immediately from AI implementation, others might find g.....
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The State of Search Engine Advertising: Reality and Alternatives
Posted on: 23 January, 2007
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
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Category: Pay-Per-Click, SEO
How To Construct a Web-Video Advertisement That Works
Posted on: 15 January, 2007
Motivate and Persuade Your Audience
More money is wasted on advertising than any other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the mar.....
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Category: Digital Marketing
Web Development with SEO in Mind
Posted on: 20 December, 2006
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then.....
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Category: Web Design
Correcting Common Usability Mistakes
Posted on: 16 December, 2006
Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead onlin.....
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Category: Digital Marketing
Understanding HTML Color Codes
Posted on: 14 December, 2006
When I help people with web pages, I encourage them to edit the HTML directly and not rely on programs like Microsoft FrontPage or Adobe GoLive to layout their pages. One of the things that most people have a hard time grasping is.....
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Category: News & Updates
Landing Page Quick Reference Guide
Posted on: 07 December, 2006
A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.W.....
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Category: Content Marketing
The Importance Of Deep Linking In Your Search Engine Marketing
Posted on: 04 December, 2006
If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the impo.....
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Category: SEO