Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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Microsoft takes a stake in Facebook
Posted on: 25 October, 2007
Yesterday Microsoft won a deal over Google to secure a 1.6 per cent deal with the online social networking site, Facebook.Microsoft invested $240m in this deal with the fastest growing social networking site on the internet, with .....
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Category: SEO
How do MySpace, Facebook and other Social Networking Sites Benefit your business?
Posted on: 13 October, 2007
Many people are aware of the buzz behind social networking sites such as MySpace, and Facebook, and you may have even seen them discussed in the news (both online and traditional media).. So what are Social Networking sites? Wikip.....
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Category: Digital Marketing, Social Media
PageRank update - Is Google PageRank dead?
Posted on: 03 October, 2007
Historically the Google PageRank update takes place approximately every three months. At the date of this post, the latest Google PageRank update is almost two months overdue causing frustration to many website owners and SEOs who.....
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Converting your website traffic to new business! Part 1
Posted on: 15 August, 2007
Businesses spend a great deal of time concentrating on driving a high number of visitors to their websites, and often forget the most important thing the need to drive targeted visitors to a website. This article focuses on four a.....
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Category: Content Marketing, Digital Marketing
Building a Website Part 2 - The Planning Stage
Posted on: 15 May, 2007
So, you're ready to build a new website, and you have been shopping around for a web design company, or about to build the website yourself. If you haven't chosen a web design company yet, I encourage you to read part 1 of this se.....
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Category: Digital Marketing, Web Design
Tracking the success of your website Google Analytics
Posted on: 13 May, 2007
How successful is your website? Do you really know how well it is performing for your business? Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards thi.....
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Category: Digital Marketing, Google, SEO
Building a Website Part 1 - Choosing the Right Web Design Company
Posted on: 12 March, 2007
Recently I took on a new customer through a referral. In discussing their needs, I found out that a very well known web design and search engine optimisation company had not been straight with her. When we were able to tell her wh.....
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Category: SEO
The Most Common Reason for Dropped Rankings: Duplication
Posted on: 09 February, 2007
Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a.....
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Category: Content Marketing