Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
AI Governance: Analysing Emerging Global Regulations
Posted on: 06 May, 2025
As artificial intelligence continues to transform industries and redefine business practices, the need for thoughtful regulation is more pressing than ever. Companies of all sizes are eager to leverage AI’s transformative power, but doing so responsibly means navigating a growing web of global governance frameworks. Companies face unique challenges and opportunities as they prepare for this evolving regulatory landscape.
An Overview of Current AI Regulations Worldwi.....
Read more
PageRank update - Is Google PageRank dead?
Posted on: 03 October, 2007
Historically the Google PageRank update takes place approximately every three months. At the date of this post, the latest Google PageRank update is almost two months overdue causing frustration to many website owners and SEOs who.....
Read more
Converting your website traffic to new business! Part 1
Posted on: 15 August, 2007
Businesses spend a great deal of time concentrating on driving a high number of visitors to their websites, and often forget the most important thing the need to drive targeted visitors to a website. This article focuses on four a.....
Read more
Category: Content Marketing, Digital Marketing
Building a Website Part 2 - The Planning Stage
Posted on: 15 May, 2007
So, you're ready to build a new website, and you have been shopping around for a web design company, or about to build the website yourself. If you haven't chosen a web design company yet, I encourage you to read part 1 of this se.....
Read more
Category: Digital Marketing, Web Design
Tracking the success of your website Google Analytics
Posted on: 13 May, 2007
How successful is your website? Do you really know how well it is performing for your business? Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards thi.....
Read more
Category: Digital Marketing, Google, SEO
Building a Website Part 1 - Choosing the Right Web Design Company
Posted on: 12 March, 2007
Recently I took on a new customer through a referral. In discussing their needs, I found out that a very well known web design and search engine optimisation company had not been straight with her. When we were able to tell her wh.....
Read more
Category: SEO
The Most Common Reason for Dropped Rankings: Duplication
Posted on: 09 February, 2007
Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a.....
Read more
Category: Content Marketing
Five Reasons To Redesign With CSS
Posted on: 29 January, 2007
Many small business owners have a hard time seeing the value of a website redesign. They believe "if it ain't broke, don't fix it." And this is understandable. Unless you are eating, breathing and sleeping technology and staying u.....
Read more
Category: Web Design
The State of Search Engine Advertising: Reality and Alternatives
Posted on: 23 January, 2007
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
Read more
Category: Pay-Per-Click, SEO