Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Why 95% of Companies Are Failing at AI (And How Yours Can Be Different)
Posted on: 15 October, 2025
There's a fascinating contradiction happening in the business world right now. On one hand, AI isn't causing the job apocalypse everyone feared. On the other hand, companies are spectacularly failing to actually implement AI successfully.
Let me explain what I mean.
The AI Paradox: No Job Crisis, But a Success Crisis
Recent research from Yale's Budget Lab examined 33 months of employment data since ChatGPT's launch in November 2022 (source: Yale Budget Lab). Their fi.....
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The Importance Of Deep Linking In Your Search Engine Marketing
Posted on: 04 December, 2006
If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the impo.....
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Category: SEO
Three Quick Tips for Cutting Down on Spam
Posted on: 07 November, 2006
Over the last couple of months, you may have noticed an increase in the amount of spam coming through. I know I did, and have gone from receiving four of five e-mails, through to almost thirty a day. An interesting article in Inte.....
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Category: News & Updates
MSN Declines in the Search Market
Posted on: 23 October, 2006
MSN Search must be very worried with a a significant drop in its market share of the search engine space. While MSN/Windows Live Search comes in at third place in a ielsen//Netratings search share rankings report released for Sept.....
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Category: News & Updates
Google's soaring profits for Q3
Posted on: 22 October, 2006
Google keeps going from strength to strength. Google announced on Thursday that its third quarter profits have nearly doubled from a year ago to US$733 million and increased its revenue by 70per cent to US$2.6 billion, of which 99.....
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Category: News & Updates, Google
Google buys YouTube for $1.65bn
Posted on: 10 October, 2006
Google buys the online video sharing site YouTube for $1.65 billion in history making move by the company. The price makes YouTube Inc. most expensive acquisition made by Google during its eight-year history. During 2005, Google s.....
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Category: News & Updates
SEO for MSN and Google
Posted on: 08 September, 2006
This article focuses on some of the differences between search engine optimisation for the Google and MSN. However I have included some results from Yahoo as a comparison. As the majority of my clients have Australian businesses, .....
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Category: SEO
Yellow Pages Online versus Search Engine Traffic
Posted on: 14 August, 2006
Is Yellow Pages online advertising worth the cost, versus spending your advertising dollars on Search Engine Services such as Google? We spend many hours each week analysing the website report of our SEO clients, and one important.....
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Category: Digital Marketing, Pay-Per-Click, SEO
Site indexing under Google's Big Daddy
Posted on: 02 June, 2006
While Google has a strong focus on getting the best search results for users, it's getting tougher all the time to get better results for your website with Google. Many smaller businesses with limited resources are likely to find .....
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Category: SEO